Skip to main content
Bundles

Grow your revenue by offering multiple tickets as a single package

Rob Fearn avatar
Written by Rob Fearn
Updated over 4 months ago

Summary

Bundles V1 allows you to sell multiple tickets to participants as one easily purchased package. These tickets can be from any event across your portfolio on Let's Do This. By setting a specific price or discount, you can incentivize participants to purchase them, improving their experience by only needing to fill in necessary information once.

Want to set up a Bundle? Reach out to your Account Manager to get started.


Why Use Bundles?

❤️ Improved Conversion Through Superior User Experience

Participants need only fill in their data once when purchasing multiple tickets, reducing the likelihood of abandoning checkout.

🚀 Increased Participant Retention

Our data shows that participants who purchase multiple tickets across events are more likely to be retained long-term.

💫 Showcase Your Event Series to a Wider Audience

Easily cross-sell your event series to participants through bundles, making your other events more visible.


What is Bundles

Bundles V1 is a way for you to group together tickets from any of your events, and sell these as one (discounted, if you like) package to participants.

Bundles allow you to:

  • Create one single package for a set of tickets from any event.

  • Set a specific price or absolute discount against the total value of the bundle.

  • Customise the title, description and hero image of your bundle.

  • Similar to Multi-Event purchases, data for each participant is distributed amongst the startlists for each event in the bundle.

For participants, bundles are:

  • Simple way to purchase multiple tickets at once.

  • Non-unique booking form fields are consolidated so the participant only has to enter details once.


Where do Bundles appear?

  • Bundles are promoted at the top of registration page, for increased visibility.

  • Bundles do not appear for Reserved Entries links.

  • Participants can add a bundle or multiple bundles to their basket directly or click “Find out more” to launch a modal to learn more.


Example uses for Bundles

Event Series Bundles

Enable participants to purchase several tickets as part of an event series at the same time

Race Weekend Bundles

Enable participants to purchase tickets for an entire race weekend (e.g., a 5K on Saturday and a marathon on Sunday).

Experience Bundles

Bundle event tickets with experience-focused tickets such as parking, camping, or meals.


Top tips for using Bundles


Bundle Specifications

Once you've decided you want to create a Bundle, we'll be more than happy to help get it set up for you. These are the specifications you should follow when creating your new Bundle:

Marketing Text Specifications

Asset

Specification

Bundle Marketing Title

  • Up to 60 characters - plain text

Promotional Text

  • Up to 45 characters - plain text

Bundles Description

  • Up to 450 characters - bullet lists, number lists and paragraph breaks allowed. No other text formatting.

Internal Bundle Title

  • Up to 60 characters

  • This will not be shown to customers and will only be used for reporting purposes

Image Specifications

Asset

Specification

Hero Image

  • 1 image

  • Ratio of 16:9

  • Minimum width of 668px

  • Minimum height of 375

  • PNG or JPG format

Ticket and Pricing Specifications

Asset

Specification

Tickets in your bundle

  • Specific tickets you would like in your bundle from any event.

  • Ticket cannot be type application

  • There are no limits on the amount tickets you can add

Bundle Price or Discount

  • 2 pricing options (GBP or USD):

    • Set an arbitrary price for the bundle ($120 for these three tickets)

    • Absolute discount off the total current price of the tickets within the bundle (e.g. $10 off)

Booking Fee

  • Set a % booking fee of the bundle price

  • Booking fees from any tickets within the bundle will always be ignored (even if a % fee isn’t set)


FAQs

What happens if a ticket in my Bundle sells out or is unavailable?

Bundles containing unavailable tickets will automatically be hidden until those tickets become available again.

Can I schedule my bundle to appear at certain times?

Currently, bundles can only be turned on and off for events. Scheduling is not available.

Can the bundle price dynamically change as the tickets within it change?

Yes, setting a discount percentage or absolute discount allows the bundle price to automatically adjust as individual ticket prices change.

How do Bundles appear in financial reports?

Yes, setting a discount percentage or absolute discount allows the bundle price to automatically adjust as individual ticket prices change.

How do Bundles appear in financial reports?

Each ticket sold within the bundle will have a separate transaction, with discounts and booking fees distributed equally across the tickets.

Do Bundles work with Refund Protect?

Yes, tickets with the Refund Protect option will show accordingly.

Did this answer your question?