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Campaigns, Announcements, Mailouts: Whats the difference? ๐Ÿค”
Campaigns, Announcements, Mailouts: Whats the difference? ๐Ÿค”

When to use the different messaging types, and what are the advantages of them

Duncan Paradice avatar
Written by Duncan Paradice
Updated over a week ago

Campaigns

A campaign allows you to send multiple Mailouts to a selected group of users. ย It provides the same visibility to track who has viewed, opened and/or signed those communications.ย 

Campaign examples include:

  • Quality improvement and change projects

  • Targeted comms at a specific group or cohort of users (i.e. planned comms over time)

Mailouts

Used to send information to an individual user, roles, or groups of users. ย You can personalise the message (using auto-fill fields) and link to content inside the app. To drive and track engagement you can request users 'sign' a Mailout after opening it. In the dashboard you can track which users have opened, viewed and signed the information and send reminders at the click of a button if required.ย 

Mailouts are great for:

  • Orientation/onboarding letters

  • Welcome letters to locums

  • Comms where you want to target specific users or get engagement numbers

  • Longer form comms - think 'letter style' rather than 'SMS style'.

Announcements

Push notifications to users via the app, to provide short, sharp information and updates. You can add links to content inside the app or add links to external content (e.g. websites, emails).

Announcements are great for:

  • Reminding people about training, education, surveys, talks, term rotation evaluation, conferences

  • Welcoming users to the new term and telling them to check out their rovers

  • Sending out short messages on a role or location basis

  • Important health days e.g. R U OK day

REMEMBER: The principle is increasing the signal to noise! Think before you send, and remember to maintain engagement you want the comms to be the clinician's friend in their pocket.

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