Mentionlytics automatically analyzes every mention it captures, but you can also edit and customize each one manually to match your workflow.
To edit a mention, you can simply click on the relevant field while viewing the mention.
What Can I Edit in a Mention?
Here is everything you can edit in a mention in Mentionlytics.
1. Sentiment
Mentionlytics automatically assigns a sentiment to each mention — Positive, Negative, or Neutral — based on the content of the post.
If you disagree with the automatic classification, you can manually change it. This is useful for posts where tone, sarcasm, or context may have been misread by the algorithm.
Changing the sentiment on a mention will also update your overall sentiment statistics for that tracker.
2. Emotion
In addition to sentiment, Mentionlytics uses AI to detect the emotion behind a mention: joy, anger, sadness, fear, sarcasm, and neutral.
Just like sentiment, this can be changed manually if the detected emotion doesn't match the actual tone of the post.
3. Relevance
Each mention is assigned a relevance score indicating how closely it relates to the keyword or tracker under which it was captured.
You can manually adjust the relevance if a mention was captured but is not actually relevant to your brand or topic. Marking a mention as irrelevant helps keep your data clean and your analytics accurate.
Below you may see how to change sentiment, emotion, and relevance in a mention step by step.
4. Tag
Tags allow you to add custom labels to a mention for internal categorization. For example, you might tag mentions as "Crisis", "PR", "Campaign", or "Competitor".
Tags are fully customizable and can be created on the fly. They are great for organizing mentions around specific projects or reporting needs.
5. Time & Date
You can change the Time and Date of the mention.
Below you can see how to change tags, time, and date in a mention.
6. Label
Labels work similarly to tags but are typically used to group mentions under predefined categories within your account. You can apply one or more labels to any mention.
💡 In the mention card, labels appear at the bottom — for example, "Ryanair : Ryanair" — showing the tracker and the matched keyword.
7. Assign To
You can assign any mention to a specific team member in your Mentionlytics account. This is useful when you want someone to review, respond to, or take action on a particular mention.
The assignee will be able to see mentions assigned to them and manage their queue accordingly.
8. Notes
The Notes field lets you add internal comments to a mention visible only to your team. Use notes to add context, document a decision, or flag something for follow-up.
For example: "This post went viral — flagged for the weekly report" or "Customer already contacted via DM".
You may see below how to add labels, assign a mention to a team member, and leave notes to a mention.
Summary Table: What You Can Edit in a Mention
Field | What it does |
Sentiment | Positive / Negative / Neutral — override the AI classification |
Emotion | Joy, anger, sadness, etc. — override the AI emotion detection |
Relevance | Mark how relevant the mention is to your tracked keyword |
Tag | Add custom internal tags for categorization |
Date/Time | Change the published time or date of a mention |
Label | Group mentions under predefined account labels |
Assign To | Assign the mention to a team member for action |
Notes | Add internal comments visible only to your team
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Many of these can also be performed through Bulk actions.