The Overview Dashboard in Mentionlytics is your central hub for monitoring your brand’s online presence. It provides a real-time snapshot of your mentions, audience engagement, sentiment, and overall performance across all supported sources.
Important note: The Overview Dashboard is your default data view. On Agency and higher-tier plans, you can also build and customize your own dashboards from scratch.
All elements in the dashboard are clickable, allowing you to drill down into the actual mentions behind each segment. Below is a breakdown of each section and how to use it effectively.
Filters & Sources
At the top of the dashboard, you’ll find filters that allow you to refine your data based on:
Date range
Sources (e.g., Web, Twitter/X, Facebook, Instagram, YouTube, TikTok, etc.)
Sentiment, relevance, language, country, and more
Boolean search queries
These filters help you focus on the exact data you need and customize your analysis.
Key Metrics
The Overview Dashboard highlights four main KPIs:
Total Mentions: The total number of mentions collected based on your selected filters and trackers.
Social Reach: Represents the potential audience size. This number may appear high because it is calculated based on the followers of the social media profiles that mention your brand.
Social Engagement: Includes interactions such as likes, comments, shares, and overall engagement across social platforms.
Sentiment Analysis: Displays the distribution of mentions as positive, neutral, or negative, helping you understand public perception.
Mention Trackers
The Mention Trackers section organizes your monitoring into three main categories:
Brand Monitoring
Competitors
Marketing Leads
This structure allows you to easily separate and analyze different types of data.
💡 If you’d like to learn more about creating or managing trackers, check out this article.
Overview Chart
This line chart provides a visual summary of:
Total mentions over time
Activity across your selected trackers
It helps you quickly identify trends, spikes, and overall performance.
With the Merged Option, you can view all sources combined in your overview chart, including their percentage distribution over the selected time period.
With the Comparison Option, you can compare the selected trackers against each other. For example, analyze Ryanair mentions versus its Owned Media.
Sentiment Analysis
Below the overview chart, you’ll find:
Positive vs Negative Sentiment Chart: A timeline showing how sentiment evolves over time.
Sentiment Analysis Pie Chart: A breakdown of all mentions by sentiment (positive, neutral, negative).
💡 Learn more about sentiment analysis here.
Media Share
The Media Share Pie Chart shows how your mentions are distributed across different sources (e.g., social media, web, etc.). This helps you understand where your brand is being discussed the most.
Keyword Cloud
The Keyword Cloud highlights the most frequently used words and phrases in your mentions. The larger the word, the more frequently it appears.
Keyword Cloud is useful for identifying trends, themes, and key topics around your brand.
Mentions by Source & Date
This section displays mentions over time for each source:
Twitter/X
Facebook
Instagram
YouTube
Web
Other sources (e.g., TikTok, Reddit)
You can hover over each chart and select “View Full Report” to explore more detailed insights.
Emotion Analysis (Available to Advanced Plans & Higher)
The Emotion Analysis Pie Chart provides a deeper layer of sentiment analysis by categorizing mentions into emotions such as:
Joy
Anger
Fear
Sadness
Sarcasm
Neutral
This helps you better understand how people feel, not just whether sentiment is positive or negative.
World Map
The World Map visualizes where your mentions are coming from geographically. Click on a country or region to see:
Mention volume
Percentage of total mentions
This is especially useful for identifying key markets and regional trends.
Top Tags
The Top Tags section highlights the most commonly used tags across your mentions.
This helps you quickly identify recurring themes and categorize your data more effectively.
Top Mentioners
This section displays the most active accounts mentioning your brand across:
Twitter/X
Instagram
YouTube
Web
Other platforms
This is particularly useful for:
Identifying influencers
Understanding your audience
Discovering potential collaborations
Owned Media Insights (With Authorized Pages)
If you have authorized your social media accounts (e.g., Facebook, Instagram, LinkedIn), additional insights become available:
Followers Growth Chart: Track how your audience grows over time for all of your added profiles (authorized/not authorized).
Demographic Insights (Facebook & Instagram)
Audience by age
Audience by gender
These insights help you better understand and optimize your social media strategy.