Head to - Engage > Landing Pages > On the top right of the panel select Create new landing page

You'll be prompted to choose the fan journey for your page - choosing a template here will automatically populate your page with the relevant steps.

Next, you'll be asked to add a background image - this can be skipped for now and added later in the Design Tab.

Finally, you'll be asked to give your page a title. This title will also generate the "tag" fans will receive for interacting with this page - we recommend using a title that clearly identifies the purpose of the landing page.

As an example, a page for signing up at a show in London could be called "London Show Summer 2025."

As you can see in the screenshot above, a short URL and Tag are automatically generated. The tag for this page can be used later to segment the audience and target only the fans that attended this show in London.

Once you hit save, your new landing page will be created!

First up is the Welcome Step - here you get to decide which data points you'd like to collect and choose the messaging for your page.

At least one form of fan ID is required - email address or phone number. Without one of these fan IDs, Openstage cannot create a fan.

If you have both selected, you can also choose which option should be presented to the fan first.

After the fan ID, any number of additional data points can be added and set as mandatory or optional:

Once all the data fields have been completed, the fan moves on to the next step in the flow!

Once a fan has signed up, it's only polite to say 'thank you!'

The generic Thanks Step provides Heading and Message fields for your gratitude messaging, but more can be done with this final step in the fan journey.

Our Thanks Step can be used to:

Openstage offers pre-save functionality for Spotify, Apple Music and Deezer. The options presented to fans can be customised on a page-by-page basis, allowing you to push fans to pre-save on DSPs that are important to you.

A Pre-Save Step can be added to any landing page flow, but care should be taken to ensure it's not pulling focus from the intended goal of a landing page, or adding one too many steps for a fan to take.

Collect Upload can be configured in one of two ways:

Once you have selected the configuration, you can adjust the wording for the Submit and Skip buttons, add a disclaimer and choose a tag to be applied to fans.

As with any tags on Openstage, we recommend that it is clear where the fan was tagged and why. If we were collecting uploads at our London show for example:

This tag can also be used to trigger automations, such as a "Thank You" email or a "here's some money off for sending us a photo" SMS.

A 'collect story' Upload Step can be used for open-ended answers to questions you want to present to fans.

It is important to note that these uploads will need to be tagged with great care as the question won't be included with the upload.

Responses to these questions can be found in Fan Uploads.

Where Should We Play provides a pre-made poll for fans to choose Country and City from - all you need to do is add a heading and description and Openstage will do the rest!

Answers to this poll can be found using the 'Asked You To Come' query in our audience builder.

The Design tab is your first port of call for your page colours, form colours and background image.

Altering page or form colours will trigger recommended colours for the other options - these automatic choices can be overridden.

Adding a background image will prevent the background colour from being seen on desktop, but background colour selection is still important for the mobile version of the page.

Two versions of your background image can be added - one for desktop and one for mobile. We recommend a 1920x1080 ratio for desktop and a 1x1 ratio for mobile.

Your artist logo can be added to the page here, too. Simply add the image to the Logo Image field and it will be present in the top left of the landing page.

The Layout tab provides options for positioning the sign-up form, altering the design with rounded corners and even blurring the background or adding shadows to the form.

Here you can also find the option to add an image as a foreground element. This can be used for resources like tour posters, positioning them opposite the form on the landing page and automatically repositioning the image for mobile view.

Finally, you have the option to remove social links from the bottom of the page. These social links are automatically populated from the matching field in Artist Settings.

Passwords can be added to landing pages to limit access to segmented fans that have been provided the password, or for easier collaboration between team members without fans having access to the page.

Simply head to the Config tab, toggle 'Password Protect' and add a password of your choice.

A launch countdown can be added to a landing page by heading to the Config tab and toggling 'Scheduled Launch?'

Simply add a time and date and a countdown will be added to the page. if the countdown is for sign-up launch, we'd recommend disabling sign-ups until the launch time has been reached!

The signup form can be disabled by heading to the Config tab and toggling 'Disable Signups?'

This removes the input fields from the form, but the Heading and Description remain on the page - this is useful for any 'signup has now closed' messaging.

Head to the landing page you'd like to embed

The embed code will be added to your clipboard to be pasted in your web design tool.

The first segment of the Stats tab provides insight on how many fans have interacted with the landing page, as well as a breakdown of page interactions over time.

Hovering your mouse over different points on the graph will display fan interactions for the given date.

The lower segment on the Stats tab displays referrer URLs for your landing page.

A referrer URL is the location a fan arrived at the landing page from - the fan acquisition source.

So, if a fan saw the link for your landing page in your Instagram bio and clicked it, the referrer URL will be be something along the lines of "https://l.instagram.com."

A more detailed view of acquisition sources can be found on the Growth Dashboard.

Your Facebook Pixel ID or Google Tag Manager ID can be added to the relevant fields in the Config tab.

Your landing page tag can be changed in the Config tab.

The title of your page is for internal use and can't be seen by any fans that visit the page. We recommend choosing a title that makes the function of the page clear.

The short URL is the latter portion of the landing page URL, or page link. This URL can be seen by fans and will appear in Google searches.

Changing the short URL will prevent any previous links to the page from functioning - these links will need to be updated to the new page URL.