If you're using WhatsApp Business with Perspective to engage leads through automated messaging flows, the 24-hour window plays a crucial role. It determines when you can chat freely with your leads and when you need to use WhatsApp templates to keep the conversation going.
How does the 24-hour window work?
Once a lead sends their first message to your business (e.g., after filling out a form in your funnel), a 24-hour window opens.
Within this period, you can send freeform messages, including text, images, videos, or documents.
Every new reply from the lead resets the 24-hour window, allowing you to continue responding freely.
After 24 hours, you can only contact the lead using an approved WhatsApp message template.
Why is this important for automated WhatsApp flows?
When creating automated messaging flows in Perspective, you should ensure that you:
Communicate flexibly within the 24-hour window.
Design & automate templates that encourage leads to respond quickly (to keep the window active).
Prepare WhatsApp templates in advance for contacts outside the 24-hour window, ensuring you can still reach them.
What happens after the 24-hour window expires?
If you missed the 24-h window and did not reply to a leads response you can still message them using one of your approved WhatsApp templates. Such as a reminder or a follow-up.
💡 WhatsApp prioritizes high-quality messages. Make sure your messages provide clear value to the lead to avoid template rejections.
Find more information on our WhatsApp Template Guidelines here.
Understanding the 24-hour window is essential when using WhatsApp with Perspective for lead nurturing and automation. Use it strategically to keep your communication efficient and compliant. 🚀
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