In our new plans, you’ll come across the metric “Active Contacts”. But what exactly does that mean – and why is it relevant to you?
What makes a contact “active”
An “Active Contact” is someone you actively engage with – either through your CRM or your funnel.
A contact becomes “active” when one of the following happens:
A new contact is created in the CRM (manually or via a funnel lead), or
The contact status is changed (e.g. from “new” to “contacted”), or
You send a message to the contact (via email or WhatsApp), or
a note is added to the contact, or
a contact property (field) is created or updated, or
a status field is renamed (this effectively changes the status of every contact in that column).
💡 Important: Each contact is only counted once per month – no matter how many times you send messages or update their lead status. Once they’re active, they stay counted as one in your usage.
How many Active Contacts are included per plan
Depending on your plan, a certain number of Active Contacts is already included:
Plan | Included Active Contacts |
START | 50 |
GROW | 250 |
EXPAND | 500 |
SCALE | 2,000 |
If you reach your limit, you have two options:
• Upgrade to a higher plan – with more contacts, funnels, and features
• Add extra Active Contacts as an addon – flexible and tailored to your needs
Why this metric makes sense
Active Contacts help you better understand your real communication volume and avoid filling your CRM with inactive leads. You only pay for contacts you’re actually working with – fair and transparent.
💡 Note
“Active Contacts” is a new value metric and only applies to our new plans – Start, Grow, Expand, and Scale.
Not sure if you’re still on an older plan? Check out this article: Overview of old legacy plans – am I still using an outdated plan?
If you have any questions about how to manage your Active Contact usage or whether an upgrade might be right for you, feel free to reach out to our support team – we’re happy to help!
What happens when you exceed your included Active Contacts
We use overcharges instead of hard limits to make sure you never lose valuable contacts. Your funnel should keep working — even if you grow faster than expected.
When you go beyond the number of Active Contacts included in your plan, the additional contacts are billed as overusage.
It’s always cheaper to buy Active Contacts upfront as part of your plan or via an add-on, but overcharges ensure your operations never stop.
Here’s how overusage is priced:
Overusage is billed at a flat rate of 0.25€ per overused Active Contact, independent of your plan or billing cycle.
You always pay per single overused contact, giving you precise usage-based billing so you only pay exactly what you used.
You’ll receive one invoice at the end of each billing cycle for all overusage.
For yearly plans, the overusage invoice is also issued monthly.
Recommendation: If you get close to your active contacts limit, consider upgrading your plan or adding more Active Contacts to avoid overcharges and save costs.
Learn more about other topics in our Helpcenter: