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What are “Active Contacts”?

Learn what the new “Active Contacts” metric means and how it impacts your funnel plan

Luise avatar
Written by Luise
Updated today

In our new plans, you’ll come across the metric “Active Contacts”. But what exactly does that mean – and why is it relevant to you?

What makes a contact “active”

An “Active Contact” is someone you actively engage with – either through your CRM or your funnel.

A contact becomes “active” when one of the following happens:

  • A new contact is created in the CRM (manually or via a funnel lead), or

  • The contact status is changed (e.g. from “new” to “contacted”), or

  • You send a message to the contact (via email or WhatsApp), or

  • a note is added to the contact, or

  • a contact property (field) is created or updated, or

  • a status field is renamed (this effectively changes the status of every contact in that column).

💡 Important: Each contact is only counted once per month – no matter how many times you send messages or update their lead status. Once they’re active, they stay counted as one in your usage.

How many Active Contacts are included per plan

Depending on your plan, a certain number of Active Contacts is already included:

Plan

Included Active Contacts

START

50

GROW

250

EXPAND

500

SCALE

2,000

If you reach your limit, you have two options:

Upgrade to a higher plan – with more contacts, funnels, and features
Add extra Active Contacts as an addon – flexible and tailored to your needs

Why this metric makes sense

Active Contacts help you better understand your real communication volume and avoid filling your CRM with inactive leads. You only pay for contacts you’re actually working with – fair and transparent.

💡 Note
“Active Contacts” is a new value metric and only applies to our new plans – Start, Grow, Expand, and Scale.

Not sure if you’re still on an older plan? Check out this article: Overview of old legacy plans – am I still using an outdated plan?

If you have any questions about how to manage your Active Contact usage or whether an upgrade might be right for you, feel free to reach out to our support team – we’re happy to help!



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