In our new plans, you’ll come across the metric “active contacts”. But what exactly does that mean – and why is it relevant to you?
What makes a contact “active”
An “active contact” is a lead you actively engage with – either through your contact overview or your funnel.
A contact becomes “active” when one of the following happens:
A new contact is created in the contacts (manually or via a funnel lead), or
The contact status is changed (e.g. from “new” to “contacted”), or
You send a message to the contact (via email or WhatsApp), or
a note is added to the contact, or
a contact property (field) is created or updated, or
a status field is renamed (this effectively changes the status of every contact in that column).
💡 Important: Each contact is only counted once per month – no matter how many times you send messages or update their lead status. Once they’re active, they stay counted as one in your usage.
How many active contacts are included per plan and month
Depending on your plan, a certain number of active contacts is already included:
Plan | Included active contacts |
Start | 50 |
Grow | 250 |
Expand | 500 |
Scale | 2,000 |
If you need more active contacts than your plan includes
If you need additional active contacts, you can either
• Upgrade to a higher plan – with more contacts, funnels, and features
or
• Add extra active contacts as an addon upfront – flexible and tailored to your needs
It is always cheaper to add active contacts in advance. You can do it in the plan configurator within your account.
See the overview below to understand how much each active contact costs in your subscription, if you add them upfront:
Plan | Billing Cycle | Costs per contact/month |
Start | monthly | 0.25 cents |
Start | yearly | 0.20 cents |
Grow | monthly | 0.20 cents |
Grow | yearly | 0.16 cents |
Expand | monthly | 0.16 cents |
Expand | yearly | 0.13 cents |
What happens if you miss adding the active contacts in advance
If you exceed the number of Active Contacts included in your plan, additional contacts will be billed as overusage.
We use overusage charges instead of hard limits so you never lose valuable contacts. Your funnels continue running smoothly - even if you grow faster than expected.
Overusage is billed at a flat rate of 0.25€ per overused active contact per month, independent of your plan or billing cycle.
You always pay per single overused contact, giving you precise usage-based billing so you only pay exactly what you used.
You’ll receive one invoice at the end of each billing cycle regarding the overusage.
If you are on a yearly plan the overusage invoice is also issued monthly.
Recommendation: If you get close to your active contacts limit, consider upgrading your plan or adding more Active Contacts to avoid overcharges and save costs.
Why this metric makes sense
Active contacts help you better understand your real communication volume and avoid filling your contacts with inactive leads. You only pay for contacts you’re actually working with – fair and transparent.
💡 Note
“Active contacts” is a new value metric and only applies to our new plans:
Start, Grow, Expand, and Scale.
Not sure if you’re still on an older plan? Check out this article: Overview of old legacy plans – am I still using an outdated plan?
If you have any questions about how to manage your active contact usage or whether an upgrade might be right for you, feel free to reach out to our support team – we’re happy to help!
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