With the HubSpot API integration, you no longer need to enter data manually: As soon as a lead is created in your funnel, a new contact is automatically added to HubSpot. All relevant data from your funnel is transferred directly – allowing you to streamline your processes and start working with your leads in the CRM right away.
Your benefits at a glance:
🚀 Streamlined Lead Management
New contacts are created in HubSpot automatically – no more copy & paste.
🔄 Efficient Data Synchronization
All lead information is transferred instantly, keeping your database clean and up to date.
✅ Clear CRM Overview
Your funnel leads appear immediately as contacts in HubSpot, so you can launch your workflows without delay.
ℹ️ This feature is available from the Business Plan (Legacy) / Grow Plan onwards. It can also be added via the Premium Integration Suite.
Set up the HubSpot API integration
1) Open your Perspective Dashboard and select the funnel you want to connect.
2) Go to the "App" tab and select "HubSpot API".
3) Click "Connect" in the top right corner.
4) Authenticate via OAuth – a popup will appear where you log in to HubSpot once and authorize the connection to Perspective.
4) Map your funnel data to HubSpot contact attributes
Choose your funnel data point on the left and map it to the corresponding contact attribute in HubSpot on the right.
Which fields can be mapped with the HubSpot API direct integration? 💡
With our HubSpot API direct integration, you can map and transfer any funnel variables (including UTMs) – as long as you’ve created a corresponding field in HubSpot beforehand.
👉 To ensure smooth data transfer, make sure the field format in HubSpot matches the funnel field type. Example: If your funnel asks for a number, you’ll need to create a number field in HubSpot.
For a successful setup, simply make sure to map the lead’s email – this is the only mandatory field needed to get started.
7) Save your settings and republish your funnel to activate the integration.
Do I need an API key?
No – the integration works via OAuth authentication. You only need to log in once, approve the connection, and you’re ready to go.
Further information on the following topics can be found in our Help Centre: