Learning Outcomes
Get acquainted with the Top Contributors subpage within Audience Insights.
Understand the importance of volume, media reach, and visibility metrics.
Learn how to examine credibility among your top contributors.
Introducing the Top Contributors Subpage
The Top Contributors subpage within Audience Insights offers valuable insights into the most influential figures contributing to your conversation. This enables you to analyse the top contributors based on these essential metrics: Volume, Media Reach, Media Impressions, Social Impressions, Visibility and AVE.
Identifying Top Contributors
This visual identifies your top contributors, based on Volume, Media Reach, Impressions and Visibility.
Volume
Volume refers to the number of posts or comments a contributor has made within the conversation.
By examining top contributors based on volume, you can identify the most engaged audience members who may be particularly influential in shaping the conversation.
💡 Top Tip: Identify top contributors across different media types using the options to filter contributors across Online, Broadcast, Print, or Social Networks individually, or select All to view top contributors across all media types.
Media Reach
Media Reach indicates number of people who have visited a site or outlet in a given month and therefore is an indication of how many people have been exposed to a contributor's content. When looking at Media Reach table, you can discern who the most influential people in the conversation are, based on the media reach of the outlets where they publish their content.
By examining top contributors based on media reach, you can pinpoint the most effective individuals for disseminating your message to a broader audience.
Media Impressions
Media Impressions shows the most influential people in the conversation whose content generates the highest media impressions, and this based on the media impressions of the outlets where they publish their content.
Social Impressions
Social Impressions indicate the potential number of people exposed to a contributor's posts or comments across various social networks.
By examining top contributors based on impressions, you can pinpoint the most effective individuals for disseminating your message to a broader audience.
Visibility
Visibility is an excellent metric for identifying and comparing top contributors by impact across various channels. Using our visibility algorithm, you can measure and compare the potential impact of different contributors.
AVE (Advertising Value Equivalency)
AVE shows the most influential people in the conversation whose content generates the highest AVE, based on the AVE of the outlets where they publish their content.
💡 Top Tip: View attributed content from an individual contributor by selecting the ">" option on the visual or the Full Feed option to apply a filter to your dataset and view content related to that author.
Most Credible Contributors
The credibility-based visual of your top contributors offers a comprehensive analysis of their credibility based on where they publish their content.
By examining the sites that your top contributors share or use to publish their content, you can gain valuable insights into their credibility within your conversation.
📊 Metric insight: This visual allows you to identify the most engaged contributors in the conversation, based on the number of articles they publish, while determining which contributors are at the greatest risk of spreading misinformation based on the number of Credible vs. Non-credible articles they publish or share.
We hope you enjoyed reading this article! 📚
If you have any questions or would like to learn more, please don't hesitate to reach out to our support team via live chat. 🚀