Learning Outcomes
Gain a deeper understanding of the sites subpage within Content Insights.
What are Sites & Outlets within the context of Content Insights?
The "Sites & Outlets" visual identifies the channels where conversations are most prevalent, allowing you to better understand where the conversation is taking place, target your efforts effectively and engage with your audience on the most relevant channels.
Available channels include online news, broadcast, print news, social networks, and other forums.
💡 Top Tip: Click through to filter the results in your feed and view content from a specific top site or outlet.
📊 Metric Insights: With this visual you can sort sites and outlets based on relevant metrics, including volume, reach, visibility, AVE (Advertising Value Equivalent), and credibility, to identify the key channels based on the metrics that are most important to you.
Volume: Filtering based on volume allows you to identify the channels with the highest number of conversations about your brand or industry. This information can be used to create content and engage with your audience on those platforms, increasing your visibility and reach.
Visibility: Visibility filtering helps in identifying the channels with the greatest visibility or exposure, enabling you to prioritise your efforts on the channels where your content is likely to be seen by a wider audience.
Media Reach: Filtering based on media reach enables you to identify the channels with the largest unique monthly visitors, allowing you to target your efforts more effectively. This helps in reaching new audiences and increasing brand awareness.
Media Impressions: Filtering based on media impressions enables you to identify channels with the largest total monthly visitors. Combined with Media Reach, this metric allows you to gauge repeated traffic and new visitors.
Social Impressions: Filtering based on social impressions enables you to see the channels that generate the highest social impressions, giving you an indication of how large your potential exposure for that channel might be
AVE: AVE filtering allows you to measure the value of your earned media coverage and compare it to the cost of advertising. This enables you to assess the effectiveness of your public relations efforts and make informed decisions about your marketing strategy.
Credibility: Lastly, credibility filtering helps identify the channels with the highest trust and authority. This allows you to prioritise your efforts on platforms that are more likely to positively impact your brand's reputation.
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