Learning Outcomes
Acquire knowledge about the Content subpage within Content Insights.
Comprehend how this subpage can help you extract valuable insights from the top posts within your searches.
Understanding the Content Page
The Content subpage delves into the media coverage, social media item, and content shaping the conversation within your dataset. It enables you to pinpoint the top content that resonates with your audience, possesses the highest potential reach, and has the most significant impact.
💡 Top Tip: Save time by heading directly to the top content within your dataset for key insights, rather than manually sorting through the feed. Identify content with the highest engagement, potential reach, or greatest impact. Read more below!
Examining the "Top Content" Within your Search
The visual offers users an overview of the top content in the dataset, which can be organised to identify top content based on Engagements, Media Reach, Social Impressions, Media Impressions, Likes, Visibility, and AVE.
💡 Top Tip: View top content across particular data sources (Online, Print, Broadcast, Social, Other) by selecting the chart options or by choosing 'All' to view top content across all data sources.
Analysing Most Shared Links
"Most Shared Links" refers to the URLs that have been circulated the most across various channels. By monitoring the URLs shared, you can gain insights into the content that resonates with your audience. When examining the most-shared links within your search, keep in mind two crucial aspects:
Volume: This represents the number of times a specific URL has been shared and serves as an indicator of its engagement across different channels. A higher number of shares implies that the audience is engaged with the content within the URL.
Credibility: This evaluates the quality and influence of the sources sharing the URLs. This approach can help you assess the impact of a particular URL on brand reputation, and identify potential partners or influencers who can amplify the message and reach a broader audience.
💡 Top Tip: Click on a shared link to view the related content
Exploring Most Shared Websites
Unlike "Most Shared Links," which concentrates on individual URLs, "Most Shared Websites" provides a more comprehensive perspective on the online conversation surrounding a specific topic by identifying the websites being shared most often.
By aggregating shares across numerous URLs within a website, this metric can uncover patterns and trends that might not be immediately apparent from examining individual links.
💡 Top Tip: Use the 'Edit data' option to filter the information in this chart. Editing the data allows you to eliminate uninteresting or irrelevant websites or compare your data when specific websites have been removed.
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