Within the Content page, you can gain valuable information into the top performing content within your search, what content is being shared and what websites are frequented the most by your audience. In this article, we will explore the different graphs within the Content section, and how they can help you better understand your audience.

The "Top Content" section provides you with a visual representation of the top content within your search, which can be sorted based on several different metrics. This visual is useful for monitoring online presence and gaining insights into the content that is driving engagement and resonates with your audience. By analysing the top-performing content based on different metrics - Engagements, Media Reach, Social Impressions, Media Impressions, Likes, Visibility, and AVE - you can better understand and mould your content strategy to better engage with your audience and increase your online visibility.

The Most Shared Links feature refers to the URLs that have been shared the most across various channels when people discuss or post online about the topic you're tracking. By tracking the URLs that have been shared, you can gain insights into the types of content and media that resonates with your audience because they share it frequently. When analysing the links that are shared the most within your search, there are two main considerations that you need to take into account:

The Most Shared Websites chart is different from Most Shared Links, which focuses on individual URLs, because it provides a broader and more holistic perspective on the online conversation around a particular topic. By aggregating the shares across multiple URLs within a website, this metric can reveal patterns and trends that might not be immediately apparent from looking at individual links. This chart is particularly useful when you want to understand the broader context of a particular topic and the websites that are driving the conversation.