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Marketing - Lease Up

Is your community in lease up?

Updated over a year ago

For newly established lease-up communities, creating a robust online presence and implementing effective pre-leasing strategies are vital in generating the initial buzz needed to reach your occupancy goals. We are here to assist you in implementing innovative strategies utilizing Realync to generate this buzz. 🐝

We are committed to being your ideal partner and offer guidance in integrating these concepts into your operations.

Marketing/Advertising:

  • Website: Add Realync Video Tours where possible to create a virtual presence

  • Integrations: Integrate Realync Video Tours and Live Touring Offerings into all of your integrations.

  • Social Media & Ad Campaigns: We integrate directly with some social media sites (such as Facebook and Twitter) and our videos can be utilized to create ad campaigns. We also have a download option available in which you could gain the direct video download to utilize outside of Realync for video efforts outside of our integrated platforms.

  • Partnerships

  • Community Involvement


Specials & Resident Perks:

  • Move-In Specials: Create videos for any concessions/specials you are offering and share on social media!

  • Resident Perks: Partner with nearby retail, restaurants, and bars -- feature them in a bonus amenity/location video that you share with prospects. Include a coupon/voucher in their move-in packet.


Prospecting/Touring:

  • Pre-Screen Prospects: Help future residents narrow down various available floor plans prior to their in-person tour by hosting a Live Session or sharing a Playlist of floor plans for them to view virtually.

  • Video Library: Take advantage of the vacant units while you can! Record a video of each unique floor plan from various views to help lease apartments before the current resident has vacated.

  • QR Code Playlists: For high-traffic days, leave a handout/flyer with a QR code that guides them to check out the amenities and tells a bit about what your community has to offer until your team returns to connect with them.


Property Updates:

  • Road Construction

  • Utility Updates

  • Policy Updates

Find additional tools in our Corporate User Guide!

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