Why it matters
Encouraging your customers to order through Sellar benefits both sides. On Sellar, you’ll often see:
More frequent orders
Bigger basket sizes
Less admin (no chasing messages, easier invoicing)
Better order tracking and visibility
More volume going through Sellar, more popular on the Market.
When to ask
When a customer places an order by phone, email, or text
When you meet a new trade customer
When you launch a new product or offer
How to ask
Be positive and customer-focused:
“You’ll find it easier to browse, order, and keep track on Sellar, plus you’ll see all our latest products in one place.”
Highlight benefits for them:
24/7 ordering
Real-time stock and pricing
Order history in one place
Up to 60 days credit, one monthly payment
💡 See our guide on how you can use Sellar Credit to grow your trade sales
Make it easy:
Send them your Sellar storefront link right away
Send them information about Sellar for Buyers - https://sellar.io/for-buyers
Share Sellar’s buyer help guides if needed - https://intercom.help/sellario/en/
💡 Encourage customers to see what's in stock or to view pricing by using QR codes on your sales materials.
Handling objections
“I’d prefer to order direct”
“With Sellar, you are ordering direct. Think of it as our online shop window.”
“I prefer texting my order.”
“Totally fine! But on Sellar you’ll see our full range and live stock - it helps avoid missing out on popular lines.”
“I don’t have time to set it up.”
“It only takes a minute - I can send you a direct link and you can be ordering straight away.”
Follow-up
If they haven’t ordered on Sellar after your first ask, gently remind them next time they place an offline order. Consistency helps build the habit.
💡 Share your storefront link directly in email and WhatsApp replies. This has proven to be a great way to nudge people to engage with your store.