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Supplier Guide: How to encourage larger basket sizes

Learn practical ways to increase the value of each order from your buyers.

Sarah avatar
Written by Sarah
Updated this week

Highlight Your Full Range

Customers often only order what they see or remember. Make sure they notice your entire offering:

  • Use high-quality images and detailed descriptions for all products.

  • Group complementary products together to encourage additional purchases.

  • Feature bundles, tasting packs, or seasonal selections prominently.

Supporting guide: Your Storefront

Use Promotions Strategically

There are few different ways you can incentivise larger baskets using Sellar.

  • Offer discounts on volume purchases or “mix-and-match” deals.

  • Highlight short-dated or sale items to encourage customers to grab more.

  • Create banners for new releases or seasonal promotions to draw attention.

  • Encourage customers to meet thresholds for free delivery or better pricing.

Encourage Pre-Orders & Seasonal Buys

Use pre-orders to increase order value and secure larger shipments:

  • Offer limited edition or seasonal products that encourage customers to plan bigger orders.

  • Highlight the urgency and exclusivity of these products to encourage higher quantities.

Highlight Credit & Flexible Payment Options

Customers are more likely to place larger orders when credit and flexible payments are available:

  • Use Sellar Credit to let buyers order more without cash flow concerns.

  • Make it easy for customers to understand how much they can order with available credit.

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