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Supplier Guide: How to encourage larger basket sizes

Learn practical ways to increase the value of each order from your buyers.

Sarah avatar
Written by Sarah
Updated over 4 weeks ago

Highlight Your Full Range

Customers often only order what they see or remember. Make sure they notice your entire offering:

  • Use high-quality images and detailed descriptions for all products.

  • Group complementary products together to encourage additional purchases.

  • Feature bundles, tasting packs, or seasonal selections prominently.

Supporting guide: Your Storefront

Use Promotions Strategically

There are few different ways you can incentivise larger baskets using Sellar.

  • Offer discounts on volume purchases or “mix-and-match” deals.

  • Highlight short-dated or sale items to encourage customers to grab more.

  • Create banners for new releases or seasonal promotions to draw attention.

  • Encourage customers to meet thresholds for free delivery or better pricing.

Encourage Pre-Orders & Seasonal Buys

Use pre-orders to increase order value and secure larger shipments:

  • Offer limited edition or seasonal products that encourage customers to plan bigger orders.

  • Highlight the urgency and exclusivity of these products to encourage higher quantities.

Highlight Credit & Flexible Payment Options

Customers are more likely to place larger orders when credit and flexible payments are available:

  • Use Sellar Credit to let buyers order more without cash flow concerns.

  • Make it easy for customers to understand how much they can order with available credit.

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