Analytics are essential if you want to improve. Figuring out what works and what doesn’t work will clearly take you to the next level, and for that, you can’t avoid going through analyzing your data.
But we know how data can be overwhelming, so we’ve kept things simple and actionable. We don’t want you to spend 5 hours dissecting what you can learn about every single piece of data you can find. We want you to spend 5 minutes doing that every month, and get the important information you need to find improvement opportunities.
Make sure Taplio Extension is installed
Note: if you have already installed it and can see data showing up in the Analytics section on Taplio, you can skip this entire section and go to the next one.
Start off by making sure the Taplio Connect Chrome extension is properly installed on your browser. You must make sure your LinkedIn account is connected to Taplio for the data to be sent to Taplio.
To do so, open LinkedIn in the same browser after installing the extension. Then open your Taplio Account Settings and make sure your LinkedIn account shows as connected (click "Refresh" or "Connect" if needed, see this article).
Give it a few minutes and head back to the Analytics section in Taplio where you should start seeing some data.
If you are using Taplio on a trial basis, your access to post performance data may be limited. The platform begins tracking data from the date you sign up, so any data prior to your signup is unavailable. During the trial, you may only see up to 9 days of data, which reflects the information collected since your account was created. This limitation ensures that the displayed analytics are accurate and relevant.
Understanding the data and using it to improve
Note: You can use the calendar icon at the top-right corner of the page to set the dates you want to analyze. You can also select the 'All' option to view performance data beyond the default 9-day period, allowing you to analyze trends over a longer timeframe.
Your main KPIs at a glance
The first section on the Analytics page is your main statistics:
Followers
Impressions
Engagement
Profile Views
Number of posts you published
The goal of this section is to show you all the important things about your activity and performance.
Posts that generated the most…
If you want to know what posts performed best in approximately 3 seconds, this section is the most adapted for you.
Just pick a metric, and see what posts delivered the best results for that metric over the time period you selected.
Once you have figured that out, you can use that information to reproduce more similar posts which are going to drive results for the metric you are looking to improve.
Detailed Posts performance
This is where you can go deeper into the specifics of each post. All important metrics are there, and you can sort the table by clicking on the name of the column, so that the best-performing posts for each metric come up on top.
If you find a post that delivered great performance and you’d like to write a variation of it, you can use the ⚡️ icon on the right of the table which will ask our AI to re-write the post for you. Just make sure you have the post composer open because that’s where the requested variation will be displayed.
Tracking Engagement Metrics
To identify your top engagers:
Go to Prospect Hub → Contacts.
Review the automatically generated lists of users who have interacted with your posts, such as likers and commenters. These lists provide valuable insights into who engages with your content the most, helping you build stronger connections with your audience.