Congratulations on launching your campaign!
Sending the gifts is only half the battle—the real magic happens when your recipients actually open their emails, unwrap their digital experience, and claim their physical items.
If you notice your claim rates are a little lower than expected, or if a campaign deadline is fast approaching, follow these best practices to ensure your team doesn't miss out on the fun!
1. Identify Your Unclaimed Gifts
Your first step is finding out exactly who hasn't opened or claimed their gift yet.
Navigate to the Track > Gift Activity tab on your Snappy Dashboard.
Use the Gift Status filter and select "Unclaimed" (this will include statuses like Unopened, Opened, and Expired).
You will now see a targeted list of everyone who still needs to take action.
2. Push a Manual Reminder
While Snappy's system automatically sends periodic reminders to recipients, sometimes an email gets buried in a busy inbox. You can manually bump the gift notification back to the top of their list!
From your filtered "Unclaimed" list on the Track > Gift Activity page, simply click the "Resend " button.
Note: This is a fantastic strategy to use 24–48 hours before a campaign is set to expire.
3. Send an Internal Heads-Up
Sometimes, employees see a gift email and assume it’s a phishing attempt or spam—especially if it's the very first time your company has used Snappy!
View these best practices to introduce Snappy to your team!
4. Check Your IT Allowlist
If you have a high volume of "Unopened" gifts, your company's internal firewall or spam filter is likely blocking the delivery of the notification emails.
The Fix:
Send our Approved Senders List to your IT department. They can easily update your company's network settings to ensure all future Snappy emails safely land in your employees' primary inboxes.
Ready to start managing your campaigns? Head over to the Campaigns tab on your dashboard to see these strategies in action!