Results from the Universe Tag Report include voter information and demographic counts for a selected Universe Tag. Use the Geography options to drill down results by statewide, county, Congressional District (CD), State Senate District (SD), State House District (LD), and Precinct by County jurisdictions.

Any Tag that is assigned to a Tag Group marked as a Universe is considered a Universe Tag. Your user account may be restricted from viewing results for some tags, and tags which are not populated in the selected Geography may not display results. Generally, Universe Tags are applied for voter contact projects and are assigned to statewide voter records or targeted jurisdictions.

Gender: values may be provided from the voter file or alternative data sources.

Phone Types: counts for Landline (Home Phone) and Cell (Mobile Phone) phone types.

Partisanship: party affiliations are grouped as Republican, Democrat, or Other.

Voter Frequency: displays the Overall Voter Frequency score for a voter's propensity to vote by using ballots cast in the most recent General and Primary Elections, with a 4 of 4 score indicating the voter cast a ballot in all four elections considered.

Modeled Ethnicity: applies a formula that takes into account many data points to predict a voter's ethnicity category.

Age: calculated by birth date, which may be provided from the voter file or alternative data sources.

Telephone Reliability Code (TRC): phone numbers with the highest TRC scores most likely match the individual voter or household.

Vote History: displays ballots cast counts for the most recent elections.

The demographic and voter information results by Universe Tag can be used to apply criteria in the Basic Counts and Advanced Counts tools for creating targeted voter lists. Select the Export option to download report results into a spreadsheet. Results for each report category is listed in separate rows, which can be formatted using a spreadsheet or database application.