Voter Tags is a powerful data tool for targeting and filtering voters, used for identifying specific voter characteristics which are not provided in the original voter data. Tags assigned to matched voter records are retained through database updates, and many tags have existed for over twenty years as VoterVault affiliations.
Assigning Voter Tags
Voter records can be assigned Voter Tags in three general methods:
Direct data postings from the RNC, State Parties or campaigns
Voter file uploads using the Upload Tool
User updates using the Find a Voter tool
Filtering Voter Tags
Use the Basic Counts or Advanced Counts tools to select one or more tags to apply for your voter list. For example, to pull a list of voters who were listed as volunteers, select the tag from the Tag List and add it to your selection criteria. Tags may also be selected using a Date Range based on when the tag was assigned to the record.
Tag Universes
Special Tag Group Universes are created to be applied as a separate selection category in Advanced Counts and are also used for Universe Reports. In most instances, Voter Model scores are rolled-up into different Universe Tags, or they may be used to categorize a series of voters for supporting candidates and issues.
