A high-ROI WhatsApp strategy for the sales is built around 4 key moments:
1. Building your audience & teasing
Goal: lay the groundwork
Collect and qualify your WhatsApp opt-ins
Build anticipation for the upcoming sales
Tease the exclusive perks (early access, VIP offers, best-sellers on sale)
This is the key phase to build an engaged audience before the rush.
2. Launching your offers
Goal: generate an immediate sales peak
Announce the start of the sales in real time
Highlight your key offers and categories
Play on exclusivity and urgency
WhatsApp is ideal for grabbing attention in the very first hours, with an average open rate of 90%.
3. Keeping the sales lively
Goal: maintain interest and drive repeat purchases
Targeted follow-ups based on behavior (clicks, purchases, non-buyers)
Highlight new offers and successive markdowns
WhatsApp becomes a channel for repeat purchases and loyalty.
4. End of sales / FOMO / Last minute
Goal: capture last-minute sales
Urgency-driven messages: "final hours", "limited stock"
Focus on the best remaining deals
1. Teasing: build anticipation before the sales
Goals:
Create excitement around the sales
Encourage people to join a WhatsApp VIP list
Boost your opt-ins for future campaigns
Key actions:
WhatsApp campaign: a message to your opted-in contacts offering early access to the sales.
Email-to-WhatsApp: an attractive email with a CTA to WhatsApp to join the VIP list.
Website pop-up: highlight the perks of VIP access (early access, exclusive offers).
Social ads (Ads-to-WhatsApp): redirect to WhatsApp or to a form to join the list.
Brands that prepare their sales with WhatsApp teasing generate on average 5x more sales.
2. Early access: reward your best customers
Goal:
Make your VIPs feel special with early access to the summer sales.
Setup:
Create a VIP segment in WAX or in your CRM.
Launch a dedicated campaign with the Early Access Campaign template.
Offer a secret link, an exclusive promo code or a VIP landing page.
Tip: schedule the send just before the official launch to create an "insider" effect.
3. Keep the momentum: boost sales during the sales period
Goal:
Keep engagement high and create a sense of urgency.
Effective strategies:
Flash deals / limited offers: countdown + dynamic WhatsApp messages.
Last call: reminders at the end of the sales to trigger impulse purchases.
Surprise extension: extend the sales by 24 hours to revive interest.
Reverse auctions: a price that rises over time = buying pressure.