1. Before Mother's Day: inspire your customers in their search for the perfect gift
Goal: support your customers early on with personalized gift ideas and build a strong emotional connection before the big day.
Setup:
Create a segment of your customers who opted in to WhatsApp and identify potential buyers (repeat customers, abandoned carts, recent browsing in the gifts category).
Launch an inspiration campaign with a "Mother's Day Gift Guide" template.
Offer a personalized selection based on profiles (food, sport, beauty, lifestyle…) or an interactive quiz to guide customers to the perfect gift.
Tip: go for an emotional, caring tone. Storytelling works especially well for this occasion: tell a story, bring back a memory, build a connection before selling.
2. Launching your Mother's Day campaign
Goal: maximize the visibility of your Mother's Day offers and use WhatsApp business messaging to boost conversions.
Setup:
Create a segment with all your WhatsApp opt-ins.
Create your WhatsApp campaign and turn on automatic RCS and SMS fallback to maximize deliverability and make sure your entire base receives your offers.
Highlight your key offers: dedicated gift boxes, special packaging, personalization options, e-gift cards.
Tip: use a conversational tone to encourage product discovery. Interactive carousels (reply carousel) are a great way to showcase your best gift selections and engage your users further.
3. Last call: convert last-minute shoppers
Goal: capture last-minute purchases and create a sense of urgency so you don't miss a single sale.
Use mechanics such as:
3-2-1 day countdown: progressive reminders with a countdown to pace the end of the campaign.
Guaranteed express delivery: highlight your delivery times or in-store pickup to reassure last-minute shoppers.
E-gift cards: the ideal solution for last-minute purchases, to promote the day before and on the day.
Extension: extend your offers 24 hours after Mother's Day to catch guilty latecomers.
Setup:
Create a segment with all your opted-in contacts.
Always exclude customers who have already purchased, to avoid saturation and adjust the sales pressure.
Adapt your message to the timing: inspiration ahead of time, urgency the day before, an express solution on the day.
Tip: make the most of WhatsApp's rich formats: Carousel to present several gift ideas, Limited Time Offer to increase urgency, and a direct redirect button to your e-gift cards for the very last shoppers.