A high-ROI WhatsApp strategy for French Days is built around 3 key moments:
1. Early access: reward your best customers
Goal: make your VIPs feel special with early access to French Days.
Setup:
Create a VIP segment in WAX or in your CRM.
Launch a dedicated campaign with the Early Access Campaign template.
Offer a secret link, an exclusive promo code or a VIP landing page.
Tip: schedule the send just before the official launch to create an "insider" effect.
2. Launching French Days
Goal: launch on WhatsApp to maximize your read rate.
Setup:
Create a segment with all your contacts who opted in to WhatsApp.
Set up your WhatsApp campaign to maximize deliverability. Add fallback channels such as RCS and SMS to make sure your messages are received.
Tip: use a conversational tone as much as possible to encourage product discovery. Interactive carousels (reply carousel) are a great way to engage your users further.
3. Keep the momentum: boost sales during the event
Goal: keep engagement high and create a sense of urgency.
Use mechanics such as:
Flash deals / limited offers: countdown + dynamic WhatsApp messages.
Last call: reminders at the end of the event to trigger impulse purchases.
Surprise extension: extend the event by 24 hours to revive interest.
Reverse auctions: a price that rises over time = buying pressure.
Setup:
Create a segment with all your opted-in contacts.
Always exclude customers who have already purchased, to avoid saturation and adjust the sales pressure.
Tip: make the most of WhatsApp's rich formats: Carousel to present several offers, Limited Time Offer to increase urgency.