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Analyzing your results by channel

How to differentiate your WhatsApp performance from RCS and SMS

Where to find this data

Go to the Analytics section in the navigation menu. Each active channel on your account (WhatsApp, RCS, SMS) has its own dedicated page, organized into three blocks:

Block

What it shows you

Performance

Your key KPIs, with automatic comparison against the previous period

Message category

The breakdown of your sends by message type

Engagement

A funnel detailing your contacts' engagement journey

Comparing multiple channels against each other

If you need to analyze several channels side by side (for example WhatsApp vs SMS on the same campaign), the per-channel view isn't enough.

Instead, use the Campaigns or Automations pages in Analytics: they offer a filter by channel that lets you cross-reference results directly.

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