When connecting iQualify with other apps and systems via the API and the Event Hub, you can pass additional information about users or courses to these other apps using custom tags. Custom tags can be added to courses and users either through the user interface or using the API.
Benefits
Custom tags allow you to customise the course and learner information collected in iQualify.
This additional information can:
Facilitate integration with another system by providing mapping information such as student ID, course code, product ID.
Enable other apps to deliver richer insights by allowing data filtering based on study program, home campus, school, or any other criteria important to your organisation.
Support your organisation’s decision-making by enabling it to address a wider range of questions about your learners and courses.
Tip
Another use of custom tags is to create groups with a filter that targets people who share those tags in common. For example, groups of learners tagged by demographics, locality, or priority for additional support.
Use those groups to easily send group messages or build and download reports.
Example usages of custom tags
Mapping tags
A student ID tag provides your Student Management System (SMS) with the learner’s student ID whenever data is exchanged.
A course code tag enables easy mapping to your SMS and your course catalogue.
A product ID enables your e-commerce platform to map the course to the corresponding product.
Data filtering tags
A study programme tag allows you to filter learner data using the programme they are enrolled in.
A home campus tag allows you to filter learner data by campus.
A location tag allows you to select course activations by campus location.
A special needs tag might be useful to identify subgroups of learners that need specific support.
Decision-making tags
A target market tag can allow your marketing department to launch specific campaigns for different courses.
When considering the big questions driving your organisation you can identify the additional information elements that will help answer them, and easily add them to iQualify data using the custom tags.
How to
Custom course tags can be added through the user interface when editing a course or a course activation, or using the Update course tags and Update offering tags metadata APIs.
Custom user tags can be added to iQualify using the Update user API or by an account owner or user admin while adding a new user or updating user details in User management.
Learn more: Check out our tutorial on adding custom user tags via the API.