Yes, you can schedule single-image, single-video, and multiple-image posts to Instagram Business accounts connected through a Facebook page with Loomly!

Learn more in the following sections of this article:

  1. Other Instagram features available

  2. Requirements for direct publishing

    1. Image requirements

    2. Video requirements

  3. Confirmation for posts that require manual publishing

Instagram Features

Here are other features we have available for Instagram:

  • Tag up to 9 non-private users (for single-image posts, or multiple-image posts for the first image in the post)

  • Tag a location (for single-image, single-video, and multiple-image posts)

  • Select a video cover (for single-video posts)

  • Schedule a first comment along with your Instagram post

⚠️ Notes:

  • You can select to have your posts manually published if you prefer.

  • Manual publishing for Instagram Personal and Creator accounts is available

Requirements for direct publishing

There are limitations for posts that can be automatically published. The following are cases when the post must be manually published with the help of reminders.

  • Stories will need to be manually published with the help of our reminders.

  • You can manually publish to Instagram accounts by connecting through a username.

  • Due to limitations with Instagram's API, there are requirements for the types of images and videos can be automatically published.

Image Requirements for Automatic Publishing

  • Format: JPEG, PNG, GIF

  • File size: 8 MB maximum.

  • Aspect ratio: Must be within a 4:5 to 1.91:1 range

  • Minimum width: 320 (will be scaled up to the minimum if necessary)

  • Maximum width: 1440 (will be scaled down to the maximum if necessary)

  • Height: Varies, depending on width and aspect ratio

  • Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.

Video Limitations for Automatic Publishing

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).

  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.

  • Frame rate: 23-60 FPS.

  • Picture size:

    • Maximum columns (horizontal pixels): 1920

    • Minimum aspect ratio [cols / rows]: 4 / 5

    • Maximum aspect ratio [cols / rows]: 16 / 9

  • Video bitrate: VBR, 5Mbps maximum

  • Audio bitrate: 128kbps

  • Duration: 60 seconds maximum, 3 seconds minimum

  • File size: 100MB maximum

How to check if an Instagram post requires manual publishing

There are a couple of ways to check if a post will require publishing through push notifications.

1. In the fine-tuning panel for Instagram, Publish Manually will be default-selected with a gray background, and you can hover your cursor over the tooltip to read why the post is not supported for automatic publishing.

2. Once the post is in the Scheduled state, you will see red text for Instagram in Post View explaining that manual publishing is required and why it's required.

Do not hesitate to check out our webinar about Instagram Publishing!


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