Purple Cow connects businesses with creators for video content. Businesses create campaigns and select creators. Creators build a profile, apply or respond to invitations, and deliver the agreed work through the platform.
Are you a creator or a business?
Creator: you want to make content and work on campaigns. Start with How to Create a Creator Account.
Business / Brand: you want videos for your brand or creators to post content. Start with How to Create a Business Account.
Ready to join? Open app.pcow.io and choose the account type that matches what you want to do.
The main content options
UGC Content: a creator makes a video file for the business, following the agreed brief.
Influencer Posting: a creator makes and posts content on the required social channel according to the campaign.
AI Studio: a separate business flow for ordering AI-produced video. It does not use the normal creator application and hiring process.
Read Choose the Right Campaign Type for help choosing.
How it works for creators
Register and complete the required profile and portfolio steps.
Review suitable campaigns and their full briefs.
Apply or respond to invitations.
Wait for a confirmed hire before starting. An accepted invitation is not a hire.
Follow the brief, submit through the campaign workspace, and respond to feedback.
How it works for businesses
Register and organize your Business Profile, brands, and products.
Create a campaign with clear content requirements and logistics.
Review applicants or invite suitable creators.
Complete each hire through Purple Cow.
Manage communication, deliverables, revisions, and approval in the campaign workspace.
Important expectations
Registration does not guarantee account approval, a campaign hire, or ongoing work. Available features and campaign eligibility depend on the account and the requirements shown in the platform.
Account-specific costs and creator earnings information are available after signing in. Keep work, files, and decisions inside Purple Cow so they can be tracked and supported.