Start with the result your business needs: a video file, a post on a creator’s account, or an AI Studio video.
UGC Content: receive the video
Choose UGC Content when you want a creator to make a video for your business. You review the deliverable through Purple Cow. A post on the creator’s social account is not automatically included.
Influencer Posting: reach the creator’s audience
Choose Influencer Posting when the creator must publish on an eligible social account. Make the platform, format, posting instructions, required tags or mentions, and timing clear in the brief.
The campaign form offers UGC Content and Influencer Posting.
AI Studio is a separate workflow
The campaign screen also links to AI Studio. Use that separate flow to request a video from the Purple Cow team. Do not look for AI Production as a third creator-campaign card or follow creator application steps for an AI Studio order. Review the options and requirements shown in AI Studio before proceeding.
Other requirements are not campaign types
Showing a face or no-face content: explain the creative requirement in your brief.
On-site filming: state the location, access, timing, and safety requirements.
Creator experience or expert status: use the relevant creator requirements; this is not a separate campaign type.
Before you continue
Check that the campaign type, brief, and expected deliverable all describe the same result. If you need both delivered content and public posting, confirm the supported workflow in your account or ask support before you invite or select creators.