For some of your upcoming events, you may want to offer the opportunity for some of your participants to enjoy a discount on their ticket purchases. Perhaps you'd like to offer your event sponsors a pair of complimentary tickets, or you'd like to offer a "student rate" for some of your guests.
Your Events pages come with the ability for you to generate "promo codes," which allow event attendees to get discounted (or free!) tickets by entering an alphanumeric code during the checkout process.
As a reminder, promo codes can only be applied to ticket types, and NOT sponsorship levels or donations.
How can promo codes be used as part of an event?
Promo codes (also known as “discount codes,” “coupon codes,” or “promotional discounts”) can be used to help adjust the cost of a ticket in the following instances:
Promotions
(such as an “early bird” or “flash” sale)Discounts for special groups
(such as a discounted “member price”)Offer and correctly track complimentary (“courtesy”) tickets
(such as free tickets given to board members or sponsors)
Promo codes can also aid in accurately tracking the revenue brought in through an Events page, by making sure the amount each guest pays for their tickets is properly reported in your Donor Management System.
Are there any requirements for a promo code’s name?
Yes, promo codes cannot contain spaces, must be at least 4 characters, and cannot exceed 50 total characters.
We recommend that promo codes are created and shared in “all caps,” but they are not case sensitive. This means that a “SAVE50” code, for example, would be accepted as either “save50” or “SAVE50” during the check-out process.
Additionally, each promo code name needs to be unique within an event – so each promo code used for a specific event must be named differently than the other codes for that same even in order to work correctly.
Can more than one promo code be redeemed in a transaction?
No, only one promo code can be used per transaction.
Will promo codes copy over if I clone my Essential Events page?
No, promo codes will not copy over when cloning an Events page. However, you will have an opportunity to create the acceptable codes for each new Events page once the page has been cloned.