Email has always been the most affordable way to reach fans directly. No algorithm deciding who sees it, no platform in the middle. But email was built for broadcasting, not participation. The reach stops at your list. The send ends the experience. And it gives you no way to grow the fanbase you own.
Posts is the better direct channel. It is everything you already do in email, plus everything email can't do. Publish one message to email, the web, or both. Fans react, comment, vote, and share inside it. And every send is connected to your fan data, so you decide who sees what and turn new visitors into fans you know.
This article explains what makes Posts different.
Reach beyond your list
Until now, you had to choose. Email reached the fans you already knew. Social helped new fans discover you. Posts does both.
Create a Post
Customize it with your Brand Kit
Publish it to email, your Posts feed, or both
Existing fans receive it in their inbox. New fans discover it when you and your fans share the web version. Your reach no longer stops with your email list.
Turn announcements into shared moments
Posts aren't just meant to be read. Drop in playable Spotify, Apple Music, audio, video, tour, and merch blocks that work in the inbox and on the web.
Fans can listen, watch, react, vote, comment, answer polls, and share your Posts, all without leaving your world. Every send becomes a shared moment fans take part in, on ground you own, not a third-party app.
Publish on top of your fan data
Where Posts really shine is personalization. Give different fans different experiences.
Decide who sees every Post, and even what each fan sees inside it. Gate blocks by audience, or let fans unlock content by taking action.
Unlock a first listen with a presave
Reveal a tracklist only to top fans
Offer targeted merch after answering a poll
Show bonus content only to paid subscribers
Reward your biggest fans, and give new ones a reason to go deeper.
Built for how you release
Tour dates, DSP embeds, first listens, polls. The blocks you need for a release are already in the editor, built for music, not adapted from tools made for marketers.
What you can build
Here are examples from artists using Posts.
New single
A first-listen post with a playable audio block, a poll, and a signup to hear it first. Instead of an email with a link that sends fans away, the moment lives inside the post. Fans listen, react, and you capture who cared.
Tour announce
A post with tour dates built in and gated presale access. Fans get routed by market, presale data comes back to you first-party, and the announce becomes a moment fans share, not just a list of dates they click away from.
Merch drop
A gated post that gives subscribers an exclusive window before the public drop. Loyal fans are rewarded first, and every conversion ties back to a fan profile, so you know who bought and why.
Behind the scenes
A gated post that rewards the fans already inside with exclusive content, while the public share pulls new fans in. Reward the core. Grow through them.
Why it's easy to switch
This isn't about switching tools. It's about getting more out of what you already do.
Same campaigns, same use cases. No new playbook. The workflow feels familiar, the output is meaningfully better. No data migration to get started, and first value comes from your first post, not after a long setup.
We've put together a step-by-step guide to help you migrate your existing Broadcasts and Subscriber Content.
Posts is the future of fan communication in Openstage and will eventually replace Broadcasts. Now's the perfect time to make it part of your workflow.
Every announcement deserves a life beyond the inbox. Why email, when you can Post?