Learning Outcomes
You will learn more about the Sites subpage within Content Insights.
If you're using TRAC's Content Insights subpage to analyse social data, you'll likely be interested in understanding the different Sites & Outlets within your dataset. Thankfully, TRAC provides several visualisations to help you do just that.
What are "Top Sites & Outlets"?
Top Sites & Outlets is a useful chart for any business or organisation that seeks to monitor the online presence of a topic they're analysing effectively. It helps in identifying the online channels where conversations are most prevalent, allowing you to target your efforts effectively and engage with your audience on their preferred platforms. 📰
With this visual you can also sort different sites and outlets based on several criteria, including Volume, Media Reach, Social Impressions, Visibility, AVE, Credibility and Media Impressions. This enables you to identify the channels with the most significant impact and prioritise your efforts accordingly.
📊 Metric Insights: With this visual you can sort sites and outlets based on relevant metrics, including volume, reach, visibility, AVE (Advertising Value Equivalent), and credibility, to identify the key channels based on the metrics that are most important to you.
Volume: Toggling this chart based on volume allows you to identify the channels with the highest number of conversations about your brand or industry. This information can be used to create content and engage with your audience on those platforms, increasing your visibility and reach.
Visibility: Toggling this chart based on Visibility helps in identifying the channels with the greatest impact, enabling you to prioritise your efforts on the channels where your content is likely to be most impactful.
Media Reach: Toggling this chart based on media reach enables you to identify the outlets or sites with the largest unique monthly visitors, allowing you to target your efforts more effectively. This helps in reaching new audiences and increasing brand awareness.
Media Impressions: Toggling this chart based on media impressions enables you to identify channels with the largest total monthly visitors. Combined with Media Reach, this metric allows you to gauge repeated traffic and new visitors.
Social Impressions: Toggling this chart based on social impressions enables you to see the sites that generate the highest social impressions, giving you an indication of how large your potential exposure on that channel might be.
AVE: AVE filtering allows you to measure the value of your earned media coverage and compare it to the cost of advertising. This enables you to assess the effectiveness of your public relations efforts and make informed decisions about your marketing strategy.
Credibility: Lastly toggling this chart based on credibility not only lists the websites and media outlets that are producing the most coverage but we also display the credibility score for each site, to help you assess whether or not credible or non-credible outlets dominate the coverage about this topic.
We hope you enjoyed reading this article! 📚
If you have any questions or would like to learn more, please don't hesitate to reach out to our support team via live chat. 🚀