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Budget Resource Guide

Allocating and finding room in your budget for resources is vital to how well your property performs, we have some insight and suggestions!

Updated over a year ago

Realync is a robust cloud-based software that can be allocated to several different budget categories. It is not just a tool for leasing teams! Our product converts to a majority of the line items within your properties budget and can make a huge impact in all areas!

Realync elevates not only the leasing experience for both the prospect and on site team, but enhances the entire resident lifecycle AND streamlines operations. This allows on site teams to become more efficient, opening them up to lease more, retain residents, and perform other daily on site duties.


Marketing:

  • Use video in Google My Business Listings

  • Create videos for YouTube, Facebook, LinkedIn and Instagram

  • Schedule Live Open Houses, collect prospect data & activity


Reputation Management:

  • Improve Google My Business, Facebook, and other ratings scores

    • Ask for the Review - include CTA link to leave review directly from the Realync video

  • Utilize video responses from managers and regionals to showcase empathy & recognition


Operations:

  • Stay Open during emergencies

    • Lease apartments from a centralized location if there is a natural disaster or emergency on property

    • Stay connected with residents, even if not on property

  • Staggered Hours, After Hours, Sundays

    • On Site teams can work remotely if staggered hours need to be implemented

    • Keep the “office” open after regular office hours or on Sundays for Live Sessions by showing pre-recorded video from a computer located anywhere

  • Due Diligence & Quality Control

    • Create a library of videos to use for Move In/Out Inspections for Collections

    • Owner/RM Videos for renovations, construction projects, new properties


Training & Employee Development:

  • Train New Associates

    • Create a Training Folder & include videos:

      • Do’s and Don'ts of Leasing

      • Property FAQs

      • How To’s

    • Secret Shopping


Internal Messaging:

  • Announcements

  • Company Contests


A few last things to think about....

  • Consider reducing ad spend before taking a "tool" away from the leasing teams.

  • When your team needs videos the most, due to units being occupied fully, you can still pre-lease units with a robust video library of each floor plan. This is a huge pro for current residents. They know their apartment won't have to be entered by strangers, they won't have to make plans to leave for the day just so you can pre-lease their apartment. After all, this is their home and everyone loves their privacy.

  • Happy residents stay put and it costs less for you to have to fill their place! Find ways to make your current residents life easier and happier at your community.

Find additional tools in our Corporate User Guide!

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