All Shopflo reports live in one place. Whether you need an order export, discount analysis, conversion funnel data, or UTM attribution — the process is the same for every report type.
Step 1: Pick a report
Go to Reports and click Generate reports. Search or scroll to find the report you need:
Order History — Complete list of all orders with key details
Discounted Orders — Order-level view of discount usage with transaction details
Product-level Orders — Each row is a product line item, useful for SKU-level fulfillment tracking
Aggregated Discounts — Summary of all discount applications within a date range
Discount Performance — Performance metrics and analytics for discount campaigns
Discount Report — Detailed report of all discounts applied within a date range
Conversion Funnel — Daily funnel metrics from sessions to orders
Abandoned Checkouts — List of incomplete checkouts for recovery insights
Upsell Orders — Order-level view of upsold items
UTM Reports — Checkout funnel split by UTM parameters
Step 2: Select columns
A modal would appear and the first step is to choose which columns to include in your export. Click Select all or pick individually. Click Continue. For eg. in the image below you can see the modal that appears after you click on Discount Performance.
Step 3: Finalise and get the report
Give the report a title, set your date range, add the email to send it to, and choose One-time or Recurring export. Click Get report.
The report appears in your Reports list and is emailed to the address you entered.
Now act on what you find
Reports surface the numbers — here's where to go next:
Conversion is low → Checkout Conversion Rate Optimization: Basics
AOV needs a lift → Flo Cart: Built to Boost AOV, Conversions & Brand Connect · Upsell
RTO is high → Shopflo's RTO Suite · Understanding RTO and How to Minimise It
Abandoned checkouts are high → Exit Survey · Exit Coupon Nudge
Discount performance is off → Reordering Discounts
Want real-time alerts instead of pulling reports → How to Set Up Alerts for Key Metrics
Questions? Write to us at support@shopflo.com or start a chat from the dashboard.