Your color and colour themes control the background, text, logo, and accent colors used across your ads. Follow the steps below to add, delete, and update colors and themes that reflect your brand style.
1. Open the Brand Kit
Go to the Brand tab.
Click View Brand Kit to access your logos, colors, and other brand resources.
2. Add a new color
Click Add New Color
3. Delete a color
You can delete colors you no longer need from the Brand Kit, for example after a rebrand.
Open the Brand Kit and go to the colors section.
Hover over the color you want to delete.
Select the bin icon that appears on the color.
After a rebrand, check your color Themes as well, and update any Theme that still uses an old color.
4. Add a new color Theme
Click Themes.
Select Add Theme
You can also edit your existing Themes
5. Customize your Themes
Name your Theme
Background → Click Select to choose a background color.
Text → Click Select to define the main text color.
Accent 1 → Click Select to define the main accent color.
Accent 2 → Click Select to define the secondary accent color.
Logo → Assign a specific color to your logo element if you like, or select default
Text Styles → Set your Heading, Subheading and Body text
Select 'Create Theme' to save
Gradients: if you have an image of the gradient, add it to the Backgrounds section in your Brand Kit, then create themes that use that gradient as the background. If you need to create the gradient image first, you can make it in Shoots, download the image, then upload it as a background in the Brand Kit.
6. Preview and switch themes
You can quickly preview different color themes you’ve created.
Switching between themes instantly updates how your ads appear in the editor.
✅ Tip: Create multiple color themes (e.g., seasonal palettes or campaign-specific colors) so you can switch quickly depending on your campaign needs.
FAQs
How do I use a gradient as a background?
If you have the image of the gradient, add it to the Backgrounds section in your Brand Kit and you'll then be able to create themes that use those gradients as backgrounds. If you need to create the gradient image as well, you can do that in Shoots, download the image, then upload it as a background in the Brand Kit.