Opt-out settings let you automatically detect and handle your contacts' unsubscribe requests, so you follow WhatsApp rules and offer a transparent experience.
Automatic detection by AI
When you turn on Let AI automatically detect…, AI analyzes the content and tone of incoming messages to spot when a contact wants to unsubscribe, even without an explicit keyword.
👉 Examples: stop, unsubscribe, I don't want to receive messages anymore, etc.
Trigger a flow on opt-out
Turn on Trigger the flow below when a contact opts out to automatically launch a dedicated flow when a contact unsubscribes.
A contact can unsubscribe by:
writing STOP in the conversation
clicking a quick reply option
turning off offers and announcements from your brand's WhatsApp profile
How to edit the unsubscribe message: