WAX campaigns let you send targeted WhatsApp messages to your opted-in contacts, based on your business goals: sales, reactivation, loyalty, opt-in collection, etc.
1. Open the Campaigns module
From the main menu, go to Campaigns.
Here you'll find all your campaigns, sorted by status:
Draft: campaigns being created
Scheduled: scheduled campaigns
In Progress: campaigns being sent
Completed: finished campaigns
Failed: campaigns that ran into an error
👉 The Create button lets you start a new campaign.
2. Choose your campaign's starting point
When you create a campaign, you have two options:
Start from scratch
Build a fully customized campaign from zero.WhatsApp campaign templates
WAX offers several ready-to-use templates , sorted by business goal. For example:WhatsApp opt-in
Flash deal
Product launch
Back to School
Loyalty
Reducing purchase abandonment
👉 These templates are ideal to save time and follow WhatsApp best practices.
3. Build the message
In the visual editor, you set up your campaign content in the flow builder:
Select a WhatsApp template approved by Meta
Customize the text (variables, emojis, CTA)
Optionally add conditions (Conditional Split) to adapt the message to each contact's profile
💡 Tip: always check that your conditions are set up correctly, otherwise the campaign can't be validated.
4. Track status and performance
Once sent, your campaign automatically moves to the "Completed" section
You can track:
The overall status (In progress, Completed…)
Performance (open rate, clicks, conversions, costs)
Any failures or blockers
👉 This data helps you optimize your future campaigns and segments.