This feature allows you to automatically tag contacts who clicked on a button (in a campaign or an automation), so you can easily find them in your audience and refine your targeting.
Use case 1: Tag contacts who click on a button in a campaign
Steps
Go to Campaigns
Open a campaign with the status Completed
On the button you want to track (purple template button or green reply button), click on the ⋯ (three dots)
Select Tag Clickers
Choose an existing tag or create a new one
👉 Recommended format:clicked_button_nameClick Confirm
Result
✅ All contacts who clicked on a button in your campaign will be tagged.
Use case 2: Tag contacts who click on a button in an automation (template)
Steps
Go to Automations
Open an automation flow
On the button you want to track (purple template button or green reply button), click on the ⋯ (three dots)
Select Tag Clickers
Choose an existing tag or create a new one
👉 Recommended format:clicked_button_nameClick Confirm
Result
✅ All contacts who clicked on a button in this flow will be tagged
Find tagged contacts
Go to Audience > Contacts
Click on Filter by Tags
Select the tag (e.g.
Clicked_Jean_xorClicked_Product1_y)
You will see only the contacts who actually clicked on the button.
Automatically track clickers before launch
To automatically track all clickers continuously in a flow or campaign before launch (and avoid manually re-tagging each time you need this data), please refer to this article: