In the last days before Christmas, every message counts.
Odaje and Maison Labiche proved it with impressive results since the start of the peak period.
Here are their mechanics to convert right up to the last minute.
Odaje: bringing shoppers into stores until the very last minute
Since the start of the peak period:
ROI: 335x
Average open rate: 85%
Their approach:
A targeted audience: in-store customers who bought twice in the last 360 days
Turning last-minute gift shopping into a treat: a tasting of Merveilleux de Fred pastries
A human message: "I'm Léa from the Marais store… I can help you find the perfect ideas"
Removing friction: a direct link to directions to the store
The result: a smooth, engaging and high-performing drive-to-store.
Maison Labiche: last chance to receive gifts in time
Since Black Friday:
6-figure revenue on WhatsApp
ROAS: 375x on automations
Their mechanic:
Audience: all WhatsApp opt-ins who hadn't ordered yet
Deadline reminder: delivery before Christmas
Free shipping: to trigger the conversion
Two redirects: Men's & Women's selections to maximize purchases
The result: a clear, urgent and personalized message that converts last-minute shoppers.
Key takeaways for your end-of-year campaigns
Segment your audiences by intent and purchase history
Humanize your message to build closeness and trust
Remove friction: direct links, simple redirects
Add a sense of urgency: guaranteed delivery, limited stock, special offer
With these mechanics, WhatsApp becomes your final boost before Christmas.