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Scheduling Facebook Posts with Loomly
Scheduling Facebook Posts with Loomly

Learn more about Facebook supported media types & accounts, as well as features available.

Updated over a week ago

Watch our quick video tutorial on how to connect your Facebook account to Loomly:

In this article, we'll also review:

1. How to connect your Facebook account

You can connect your Facebook account from the Social Accounts tab of your Calendar Settings. Loomly supports Facebook pages and Facebook groups:

Click on the Connect button:

All Facebook Pages and Groups are managed through the profiles of administrators. This is why you'll need to do the following to connect your Facebook page:

  • First connect the Facebook Profile you use to manage the Page or Group to Loomly.

  • Then select the Page or Group to finish adding it to Loomly.

How to authorize Loomly to publish to a Facebook group:

You will need to follow these simple steps to enable publishing to your group:

  • Go to your Group on

  • Select Settings from the side navigation bar

  • Scroll down to the Advanced Settings section, then click Edit

  • Click Add Apps in the Group Apps window

  • Search for Loomly, then select Loomly

  • Add the Loomly app to the group

Once you see that Loomly is listed as an App for the Facebook group, you are all set to connect your Facebook group to Loomly!

  • Then go back to Loomly and press the "Reverify my group!" button if the red instruction message still appears:

How to publish to a Facebook group as a page

You will need to link your Facebook page to your Facebook group:

  • Access Facebook as a page rather than your profile, then join the group as a member

  • Revert accessing Facebook as the personal profile that is an admin, then add the page as an admin from the Facebook group

  • Go back to accessing Facebook as the page, then accept the invite

Once completed, the Facebook page should show an admin icon under members:

⚠️ The profile you are logged into must be an Admin (Facebook access with full control) of the Facebook page to prevent any post failures.

Then go back to to Loomly to connect your Facebook group and select the linked Facebook page in the Publish to Group As field:

Once connected, please confirm that the correct page is listed in the "Publishing As" section below the group. If this section is blank, posts for groups will be published from the Facebook profile used to connect to Loomly.

2. Facebook supported media types and size limits





.jpg, .png, .gif


Recommended: 1,200 x 628 pixels

Aspect ratio:

4:5 to 1.91:1


.mp4, .mov


<30MB and shorter than 2 minutes


200MB and 5 minutes


.mp4, .mov

3 to 60 seconds

Aspect ratio: 9:16

Recommended resolution: 1080 x 1920

📝 Note:

  • You can view the dimension and size of each piece of media you've uploaded in the Library.

  • You can crop your images and videos and trim videos using Loomly Studio.

Reels requirements for automatic publishing

Due to limitations with Facebook's API, there are requirements for Reels that can be automatically published:

  • Aspect ratio must be exactly 9:16

  • Minimum width of 540

  • Minimum height of 960

  • Minimum FPS of 24, maximum 60 FPS

  • Minimum duration of 3 and maximum duration of 90

3. Facebook features

A. Post types

You can schedule the following for Facebook:

📝 Note: Direct publishing for Facebook Stories is not supported at the moment.

B. Publishing features

Additional features available for Facebook include:

C. Interactions

From our Interactions Management section, you can respond to comments, mentions, and messenger messages for Facebook pages.

This feature is available in the toolbar of each calendar. Learn more about responding to your audience here.

D. Analytics

The Analytics dashboard offers insight into your posts' performance. To access Analytics, click on the calendar and go to the Analytics icon:

Loomly Analytics will be your best ally by empowering you to:

  1. Get a report of URL click counts, sources & locations.

  2. Get into details with Post Metrics, which includes all the analytics you need to evaluate your posts.

  3. Filter and compare performance by date ranges to evaluate growth and get a better understanding of your success.

  4. And last but not least, export all your analytics as a PDF or CSV and share them offline with your team!

Here are the metrics available only on your Facebook pages:

  • Total Reach: The number of people who have seen content associated with your page.

  • Organic Reach: The number of people who visited your Page or saw your Page or one of its posts in their News Feed or Ticker. These can be either be people who have liked your page or not.

  • Paid Reach: The number of people who saw a sponsored story or ad pointing to your Page.

  • Impressions: The number of times a post from your page is displayed. An impression is counted each time an ad is viewed when it enters a person's screen on Facebook, Instagram, or Audience Network.

  • Engaged Users: The number of people who engaged with a post by liking, sharing, commenting, or clicking on it, including clicks or stories created.

  • Engagement Rate: The number of people a post reached who then liked, shared, commented, or clicked on it.

  • Reactions: The number of people who reacted to a post. You can see the breakdown of reactions on a post by hovering your cursor over the number of reactions.

📝 Note:

  • Facebook Insights reports may slightly differ as they allow pulling reports by last day, last 7 days, or last 28 days.

  • The Total Reach, Organic Reach, and Paid Reach metrics obtained from are approximated values, so keep in mind that the Total Reach metric will not equal the sum of Organic Reach and Paid Reach.

E. Audience targeting and post sponsoring

  • Audience targeting: You can currently save & load Facebook audiences with Preferred Audiences & Audience Restrictions parameters. Learn more about it here.

  • Facebook post sponsoring: You can boost posts with Facebook ads directly from Loomly! Learn more about it here.

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