Feature Overview: Donor Segmentation
Feature Details
Donor Segmentation in Bonterra Que for Network for Good helps fundraisers quickly build smart donor lists using simple, natural language — no complex filters or technical skills needed. You can easily target the right supporters based on giving behavior, campaign engagement, and donor trends.
Just type a prompt like “Show me lapsed donors likely to return,” and Que will generate a previewable segment with insights like average gift and time since last donation. You can tweak filters, save the list, and use it right away in an email or fundraising appeal.
Each list is built using your organization’s data and Bonterra’s donor scoring, with full transparency for review. It’s a faster, smarter way to build data-driven campaigns — and part of the broader Bonterra Que toolkit for fundraising success.
What can Donor Segmentation with Que do for you?
Bonterra Que’s Donor Segmentation skill helps Riley, the Development Director at a growing arts nonprofit, quickly identify the right donors to target — without needing advanced query skills. With Giving Tuesday around the corner, Riley opens Que in Network for Good and types: “Can you help me find recent donors who might give again?”
Que responds with a pre-built segment of one-time donors from the past 12 months who’ve engaged with at least two emails. It highlights key details like segment size and average gift and explains why these donors are good candidates for a follow-up appeal. Que then asks, “Want to preview or edit the list before saving it?” Riley excludes recent event attendees already in another campaign and saves the segment — ready to use it immediately in an email, all without leaving the NFG dashboard.
Key Features at a Glance
Feature | Description | Suggested Prompts |
Donor Segmentation | Generate strategic, ready-to-use donor segments using Bonterra donor scores—no queries needed. Save and use them instantly for reporting, targeting, and outreach. |
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What do you want to do next?
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Curious about how you can access Bonterra Que? Read more about accessing Bonterra Que here.
Ready to dive into Donor Segmentation now? Access these “How do I” articles:
Want to learn more about Fundraising Coaching in Bonterra Que? Read more about Fundraising Coaching here.
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Want to learn more about Donor Stewardship in Bonterra Que? Read more about Donor Stewardship here.
Ready to dive into Donor Stewardship now? Access these “How do I” articles: