Donor Segmentation in Bonterra Que helps you build targeted donor lists using your own data, so you can send the right message to the right people at the right time!
Follow the steps below to get started!
Step 1: Open Bonterra Que
Log in to your Network for Good account. From your Dashboard, click the 'Ask Que' button.
Step 2: Start a segmentation prompt
In the Que input box, type a request.
Examples:
Which of my donors are most likely to increase their recurring giving?
Help me find donors who gave last year, but not this year.
Press Enter or click the 'Send' button to run the request. Que will search your donor database and begin building a segment based on your criteria.
Step 3: Review & refine your donor segment
When Que generates your donor list, carefully review the suggested segment. If any edits are needed, you can ask Que to refine by giving amount, campaign history, or engagement behavior.
Once you are all set, you can click the ‘Save as segment’ button to save the segment for future use in an appeal and/or export your results for reporting.
Step 4: Use your Segment in an appeal
From your Dashboard, click to open the ‘Contacts' tab and search under ‘Saved Filters’ to choose your new donor list. Apply it to an upcoming appeal (e.g., annual appeal, Giving Tuesday) or pair it with your existing email templates!
What do you want to do next?
Interested in learning how Bonterra keeps your data safe? Read more about Bonterra's AI Responsibility and Data Security Practices here.
Curious about how you can access Bonterra Que? Read more about accessing Bonterra Que here.
Want to learn more about Donor Segmentation in Bonterra Que? Read more about Donor Segmentation here.
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