Bonterra Que is your AI fundraising assistant, built directly into Network for Good. Powered by 10+ years of nonprofit-focused AI & trained on insights from 180,000+ nonprofits, Que helps small & midsized teams draft on‑brand, high‑impact fundraising emails with far less effort.
With a single, well‑crafted prompt, you can generate complete campaign‑ready drafts — whether you need a Giving Tuesday appeal, a warm follow‑up for first‑time donors, or a re‑engagement message for long‑lapsed supporters. Que makes it easy to refine content in‑chat, incorporate your organization’s tone & impact stories, & save drafts directly into your Network for Good Communications Dashboard.
Whether you're an Executive Director juggling multiple hats or a Fundraising Coordinator crafting supporter communications, Que gives you the clarity & capacity to launch stronger campaigns, faster — while sounding authentically you.
Getting Started with Email Creation in Bonterra Que
Step 1: Open Que
From your Network for Good dashboard, click the Ask Que icon to launch the assistant.
Step 2: Use a Suggested Prompt or Type Your Own
To get the strongest draft from Que, include relevant context — such as who the email is for, what impact you want to emphasize, why you’re messaging them, or what action you want readers to take.
Try prompts like:
“We’re preparing a Giving Tuesday appeal to support our caregiver program, which served 300 families this year. Can you write an urgent but hopeful donor-focused appeal?”
“We had 47 first-time donors last month. Can you draft a warm follow-up that thanks them & explains what their gift made possible?”
Que automatically adapts to your brand voice, but the more detail you provide, the more tailored, persuasive, & accurate your draft will be.
Step 3: Review the Suggested Draft
Que returns a fully structured email draft — including:
Subject line
Pre-header
Body content
Call-to-action
Your draft reflects:
Common successful patterns from your organization’s past messaging
Tone & vocabulary identified from your NFG communications
Fundraising best practices such as urgency, gratitude, & impact storytelling
You can review, fine-tune, & iterate directly in chat.
Step 4: Next Steps
Use natural language prompts to refine the draft further. You can adjust tone, clarify storytelling, strengthen urgency, shorten content, or add new impact details.
For example:
“Last month we supported 1,000 caregivers with free resources. Can you add that impact story to this email?”
“Make this message feel more community-driven & hopeful.”
You can continue prompting Que, or select follow‑up actions like saving the draft, reviewing earlier versions, or beginning a new email.
Example Use Cases for Email Creation
Not sure where to begin? Here are common fundraising scenarios where Que helps elevate your message instantly.
Scenario | How Que Helps | Example Prompts |
Monthly Giving Drive | Drafts compelling, donor-first appeals that highlight the reliability & impact of recurring support. | “We’re launching a monthly giving drive & already funded support services for 80 families this quarter. Can you draft an appeal encouraging supporters to become sustainers?” |
Lapsed Donor Re-Engagement | Generates warm, personalized messages that reconnect donors to your mission & recent progress. | “We want to re-engage donors who haven’t given in two years. Can you draft an email thanking them for past support & highlighting how our caregiver hotline has grown since?” |
First-Time Donor Follow-Up | Creates concise, gratitude-focused messages that inspire a second gift. | “We welcomed 60 first-time donors in April. Can you create a short follow-up that celebrates their impact & invites continued support?” |
Giving Tuesday Appeal | Builds high-energy, deadline-driven appeals tailored to your mission & tone. | “We secured a 48-hour match for Giving Tuesday to support our youth mentoring program. Can you write an urgent appeal that explains the match & encourages immediate giving?” |
Board Engagement | Drafts polished professional outreach to mobilize board members as ambassadors. | “Write an email encouraging our board to help promote our annual gala & share registration details with their networks.” |
Prompt Guide: How to Use Que for Email Creation
Que drafts high-quality emails by analyzing your organization’s tone, previous NFG communications, & proven fundraising patterns.
Try prompts like:
“Update this message to feel more community-driven.”
“Rewrite the CTA to emphasize urgency but keep it warm.”
“We served 500 families last quarter — add that detail into the body text.”
“We want to welcome back supporters who haven’t donated since last spring. Create a warm, mission-focused invitation.”
“We’re launching a holiday drive for caregiver support. Write an appeal that encourages monthly gifts.”
What You Can Expect
Fully drafted emails (subject, pre-header, body, CTA)
Tone & style aligned with your organization
Context-aware suggestions based on campaign goals
Clear next steps such as saving, refining, or continuing
What Que Evaluates When Drafting Emails
To create personalized, effective drafts, Que considers:
Your past NFG email communications (tone, style, phrasing patterns)
Fundraising best practices (urgency, gratitude, impact storytelling, donor-centric framing)
Your campaign prompt & context (goals, audience, desired emotional tone)
What do you want to do next?
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