Bonterra Que is your AI fundraising assistant, built directly into Network for Good. Powered by 10+ years of nonprofit-focused AI and trained on insights from 180,000+ nonprofits, Que helps small and midsized teams draft on‑brand, high‑impact fundraising emails with far less effort.
With a single, well‑crafted prompt, you can generate complete campaign‑ready drafts — whether you need a Giving Tuesday appeal, a warm follow‑up for first‑time donors, or a re‑engagement message for long‑lapsed supporters. Que makes it easy to refine content in‑chat, incorporate your organization’s tone and impact stories, and save drafts directly into your Network for Good Communications Dashboard.
Whether you're an Executive Director juggling multiple hats or a Fundraising Coordinator crafting supporter communications, Que gives you the clarity and capacity to launch stronger campaigns, faster — while sounding authentically you.
Getting Started with Email Creation in Bonterra Que
Step 1: Open Que
From your Network for Good dashboard, click the Ask Que icon to launch the assistant.
Step 2: Use a Suggested Prompt or Type Your Own
To get the strongest draft from Que, include relevant context — such as who the email is for, what impact you want to emphasize, why you’re messaging them, or what action you want readers to take.
Try prompts like:
“We’re preparing a Giving Tuesday appeal to support our caregiver program, which served 300 families this year. Can you write an urgent but hopeful donor-focused appeal?”
“We had 47 first-time donors last month. Can you draft a warm follow-up that thanks them and explains what their gift made possible?”
Que automatically adapts to your brand voice, but the more detail you provide, the more tailored, persuasive, and accurate your draft will be.
Step 3: Review the Suggested Draft
Que returns a fully structured email draft — including:
Subject line
Pre-header
Body content
Call-to-action
Your draft reflects:
Common successful patterns from your organization’s past messaging
Tone and vocabulary identified from your NFG communications
Fundraising best practices such as urgency, gratitude, and impact storytelling
You can review, fine-tune, and iterate directly in chat.
Step 4: Next Steps
Use natural language prompts to refine the draft further. You can adjust tone, clarify storytelling, strengthen urgency, shorten content, or add new impact details.
For example:
“Last month we supported 1,000 caregivers with free resources. Can you add that impact story to this email?”
“Make this message feel more community-driven and hopeful.”
You can continue prompting Que, or select follow‑up actions like saving the draft, reviewing earlier versions, or beginning a new email.
Example Use Cases for Email Creation
Not sure where to begin? Here are common fundraising scenarios where Que helps elevate your message instantly.
Scenario | How Que Helps | Example Prompts |
Monthly Giving Drive | Drafts compelling, donor-first appeals that highlight the reliability and impact of recurring support. | “We’re launching a monthly giving drive and already funded support services for 80 families this quarter. Can you draft an appeal encouraging supporters to become sustainers?” |
Lapsed Donor Re-Engagement | Generates warm, personalized messages that reconnect donors to your mission and recent progress. | “We want to re-engage donors who haven’t given in two years. Can you draft an email thanking them for past support and highlighting how our caregiver hotline has grown since?” |
First-Time Donor Follow-Up | Creates concise, gratitude-focused messages that inspire a second gift. | “We welcomed 60 first-time donors in April. Can you create a short follow-up that celebrates their impact and invites continued support?” |
Giving Tuesday Appeal | Builds high-energy, deadline-driven appeals tailored to your mission and tone. | “We secured a 48-hour match for Giving Tuesday to support our youth mentoring program. Can you write an urgent appeal that explains the match and encourages immediate giving?” |
Board Engagement | Drafts polished professional outreach to mobilize board members as ambassadors. | “Write an email encouraging our board to help promote our annual gala and share registration details with their networks.” |
Prompt Guide: How to Use Que for Email Creation
Que drafts high-quality emails by analyzing your organization’s tone, previous NFG communications, and proven fundraising patterns.
Try prompts like:
“Update this message to feel more community-driven.”
“Rewrite the CTA to emphasize urgency but keep it warm.”
“We served 500 families last quarter — add that detail into the body text.”
“We want to welcome back supporters who haven’t donated since last spring. Create a warm, mission-focused invitation.”
“We’re launching a holiday drive for caregiver support. Write an appeal that encourages monthly gifts.”
What You Can Expect
Fully drafted emails (subject, pre-header, body, CTA)
Tone and style aligned with your organization
Context-aware suggestions based on campaign goals
Clear next steps such as saving, refining, or continuing
What Que Evaluates When Drafting Emails
To create personalized, effective drafts, Que considers:
Your past NFG email communications (tone, style, phrasing patterns)
Fundraising best practices (urgency, gratitude, impact storytelling, donor-centric framing)
Your campaign prompt and context (goals, audience, desired emotional tone)
What do you want to do next?
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Curious about how you can access Bonterra Que? Read more about accessing Bonterra Que here.
Want to learn more about Email Creation in Bonterra Que? Read more about Email Creation here.
Ready to dive into Email Creation now? Access these ‘How do I’ articles:
Want to learn more about the Fundraising Coach in Bonterra Que? Read more about the Fundraising Coach here.
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Want to learn more about Donor Segmentation in Bonterra Que? Read more about Donor Segmentation here.
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Want to learn more about Donor Stewardship in Bonterra Que? Read more about Donor Stewardship here.
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Not what you are looking for? Return to Understanding Bonterra Que here.