Step 1: Find your prospects
Your campaign is only as good as the list behind it. Before you import anyone, be clear on who you're targeting.
Write this sentence: "I help [WHO] to do [WHAT] + [HOW]" If you can't fill it in clearly, stop here and do that first. Everything else flows from it.
Examples
I help business owners (WHO) follow up with their LinkedIn leads (WHAT) using automated sequences that run in the background. (HOW)
I help tech scale-ups (WHO) fill their hiring pipeline with technically skilled engineers (WHAT) using a pool of pre-assessed candidates. (HOW)
I help e-commerce founders with under 50 employees (WHO) get GDPR-compliant on their website (WHAT) using a 3-step compliance checklist and cookie management tool. (HOW)
Once you know your target:
Open LinkedIn and run a search matching your WHO (job title, industry, company size).
Copy the search URL
Go to the Prospects tab and hit Import
Paste the search URL
Your prospects land in your list inside Waalaxy
Recommended list size: 1,000–1,500 prospects per campaign. More than that, and the targeting becomes too broad to write a message that resonates.
Tip: If your LinkedIn search returns more than 2,500 results, split it using filters: company size, seniority, or tenure. A tighter list means a sharper message.
Step 2: Create your campaign
In Waalaxy, click Start a campaign.
Browse the sequence templates and pick one that matches your goal:
Invitation + 3 Messages → the highest reply rate for cold prospecting.
Saturn Simplified → adds an automatic email follow-up for prospects who don't accept your LinkedIn invitation
Add your prospects to the campaign
Write your messages. Use Waami (the AI message writer built into the step) if you need a first draft.
Click Launch.
Once it's live, you don't need to do anything else. Waalaxy will start sending connection requests and messages automatically as prospects accept.
Tip: Don't ask for a meeting in your first message. Lead with the prospect's problem and close with an open question.
Sequence rules that work: first message 2–7 days after acceptance, 5–10 days between follow-ups, hard stop at 3 messages without a reply.
Step 3: Follow your analytics
The two numbers that matter most in the first weeks:
Acceptance rate: aim for 30–40%. Below 20% means your LinkedIn profile needs work before the message even matters.
Reply rate: aim for 14–15% as a starting point. Below 5% means your message or targeting needs rethinking.
If acceptance is low, revisit your profile (headline, banner, photo).
If replies are low, revisit your message (too long, too formal, too focused on you and not the prospect).
Step 4: Reply from your Inbox
When prospects reply, you'll see them in Inbox.
Inbox aggregates all your LinkedIn conversations in one place. You can:
Filter by status: surface threads where you haven't replied yet.
Tag conversations: mark replies as Interested, Not Interested, To Follow Up, or Converted.
Use saved templates: save your best replies to reuse with one click.
Schedule follow-ups: set a reminder to follow up weeks later, directly in-thread.
Inbox is where prospecting turns into pipeline. Treat it as your daily 10-minute ritual: reply to interested prospects, tag the rest, move on.
What to do next
Once your first campaign is running and replies are coming in:
Set up an auto-import (Sales Navigator saved search, post commenters) to keep your list fed automatically.
Connect Waalaxy to your CRM (HubSpot, Pipedrive, or via Zapier/Make) to push qualified leads without manual copy-paste.
Review your metrics after a month (800 invitations sent) and adjust one variable at a time.