How to follow up on "pending" prospects after an invitation campaign?
"Pending" status: If a prospect has declined or ignored your invitation, you can't message them because they are not yet part of your connections.
💡 Good to Know
LinkedIn only allows you to send messages to your connections.
Solution 1: Add "pending" prospects to an Orion or Orion 2 sequence
This solution lets you schedule automatic messages if the invitation is accepted within 15 days.
Filter prospects from the previous campaign
Apply the "Current step" filter and choose "Failed" to identify those who did not accept the invitation.
Tag prospects for follow-up
Tag these prospects with a tag like "Follow-up"
Add prospects to a new campaign
Filter the list using the newly added tag.
Select the prospects and from Start a campaign, click onBrowse sequences, select "Orion" for one message or "Orion 2" for two.Choose a sequence
Set up the campaign
Write your follow-up message and define the delay (default: 15 days).
Launch the campaign 🚀
☝️ Orion Sequence
The prospect’s profile will be visited.
If they accept the invitation, they’ll receive the follow-up message.
After 15 days, "pending" prospects will exit the campaign with a "Failed" status.
Solution 2: Reinvite prospects who didn’t accept your invitation
⚠️ This approach is not recommended as it may come across as spam. Use alternative methods instead.
If a prospect does not accept your invitation, this may simply reflect a lack of interest in making contact.
Remove pending invitations
From your LinkedIn homepage, click the trash icon 🗑️ below your profile picture to delete pending invitations.
💡 Good to know
After deletion, LinkedIn imposes a 3-week delay before you can send a new invitation to the same prospect.
Tag prospects for follow-up
Filter your previous campaign’s prospects by "Step: Failed" and tag them as "Follow-up + [date]".
Add these prospects to a visit campaign to update their status to "Not connected"
Create a visit campaign
Select your prospects by filtering your list using the tag added in step 2, in order to add prospects whose pending invitation has just been deleted.
Reinvite after 3 weeks
Add them to a new invitation campaign after the delay.
Your prospects will soon be receiving a new invitation! 🔥
Solution 3: Use the Saturn sequence for Email outreach
If you are in the Business plan, use this sequence to contact prospects via email.
And, if you have carried out Solution 2, after the 3-week period, you can use the Saturn sequence:
Update the prospect’s status by visiting their profile.
Send a new invitation, then a LinkedIn message.
If the prospect doesn’t respond, enrich their profile to retrieve their professional email using the Email Finder, and send an email ✉️.
How to follow up on prospects who didn’t reply to your message?
Identify prospects
Open the previous campaign’s list.
Filter by "Status: Connected" and "LinkedIn Message: Has not replied"
Add them to a new Campaign
Select the filtered prospects and start a new message campaign.
Configure and launch your campaign
Write your messages and set delays between each.
Launch the campaign 🚀.
💡 Good to Know
We have implemented security to prevent the same message being sent repeatedly to prospects who have already received it.
This security is based on the message template rather than its content.
So, even if you just change the content of the message, it will still be considered as having already been sent and will not be sent again.
To recontact prospects who have already received a message, you'll need to create a brand-new message template 👽
What to do with interested prospects after a campaign?
Export leads to a CSV File
Once your prospects have completed their campaign, you can export them to a CSV file with the data retrieved by Waalaxy.
Select all prospects in the campaign.
Click Export in the options bar.
Confirm and download the CSV.
Sync leads with your CRM
Set up an automatic CRM sync on reply so that prospects who respond are transferred to your CRM.
Any prospect included in a current campaign who is at a "Message", "Connection note" or "Email" step and who responds will have their data automatically transferred to your personal CRM.
Analyse results in dashboards
Measure campaign effectiveness with key performance indicators like:
Acceptance rate
Response rate
Actions performed within a given timeframe
📖 Read the dedicated article: Focus: Campaign Dashboard - Analytics ✨