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What to do after my first campaign?

Optimize your prospecting process with these key tips for effective follow-ups

Updated this week

Your first campaign is complete — what’s next?
Depending on how your prospects responded, different actions can help you optimize your outreach and continue your conversations effectively. Discover best practices to make the most of your campaign results.


How to follow up with prospects still ā€œpendingā€ after an invitation campaign?

šŸ¤“ A prospect is considered ā€œpendingā€ when they have ignored or declined your invitation. In this case, you cannot send them a message yet, as they are not part of your LinkedIn connections.

LinkedIn only allows you to send messages to people you are connected with.

Solution 1: Contact prospects by email if they didn’t accept your invitation

You can follow up with prospects who did not accept your LinkedIn invitation by email.

  1. Go to your prospect list.

  2. Apply the "Status: Pending" filter.

  3. Select all prospects and apply the tag ā€œTo follow upā€.

  4. Select them again, then click Start a campaign > All campaign models.

  5. Choose a sequence that includes an Email action and create your email campaign.

šŸ’” Good to know

  • Sending email campaigns requires a Business subscription, available from the Pricing page.

  • If you don’t have the prospect’s professional email address, enrich their profile using the Email Finder, then send them an email āœ‰ļø.


Solution 2: Send an invitation from a team member’s account

If you have a Team subscription, you can invite the prospect from another team member’s account.

  1. Go to your prospect list.

  2. Apply the "Status: Pending" filter.

  3. Select the relevant prospects.

  4. Click on "Move to" from the options bar.

  5. Choose the team member’s account and the destination list, then confirm by clicking "Move prospects".

šŸ‘‰ The team member can then launch a new invitation campaign.

šŸ’” Moving a prospect to another team member’s account automatically removes them from the original account.


Solution 3: Find other prospects

A rejection or lack of response may simply indicate a lack of interest.

In this case, the best option is to:

  • Launch a new prospect search,

  • Import new prospects into your Waalaxy account,

  • Send them an invitation.


Solution 4: Re-invite a prospect (not recommended)

āš ļø This method may be perceived as spam.

We recommend prioritizing other approaches.

Step 1: Delete pending invitations

  1. From the homepage, click the trash icon šŸ—‘ļø under your profile picture.

  2. Select the time period corresponding to the invitations to delete.

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šŸ’” Good to know
LinkedIn requires a 3-week waiting period after deletion before you can send a new invitation ā˜ļø.

Step 2 : Tag prospects to follow up

  1. From the previous campaign, open the Details tab.

  2. Apply the "Completed the campaign: Did not accept my invitation" filter

  3. Add a tag such as "To follow up + [date]".

Step 3 : Update prospect status to ā€œNot connectedā€

  1. Create a Visit campaign.

  2. Filter your list using the previously added tag.

  3. Add the selected prospects to the campaign.

šŸ’” The status can also be updated using the Refresh button directly from the prospect’s profile šŸ‘‡.

Step 4 : Follow up with a new invitation

After the 3-week waiting period:

  1. Filter your list using the ā€œTo follow upā€ tag.

  2. Add the prospects to a new invitation campaign.

    Your prospects will then receive a new invitation.


Solution 5: Follow up by email using the Saturn sequence

If you have a Business subscription and chose the re-invitation option, you can use the Saturn sequence after the 3-week delay to contact prospects by email.

How the sequence works:

  • Profile visit to update the status,

  • Sending a new LinkedIn invitation, followed by a message,

  • If there is no response, profile enrichment via the Email Finder,

  • Sending a follow-up email.


How to follow up on prospects who didn’t reply to my message?

Step 1: Identify relevant prospects

  1. Go to the list used for your previous messaging campaign.

  2. Apply the following filters:

    • Status: Connected

    • LinkedIn message: Has not replied

Step 2: Add them to a new Campaign

  1. Select the filtered prospects.

  2. Launch a new messaging campaign with an appropriate sequence.

Step 3: Configure and launch the campaign

  • Write your messages,

  • Define the delays between each message,

  • Launch the campaign šŸš€

šŸ’” Good to know

  1. A safeguard prevents sending the same message template to a prospect more than once.
    Even if the template content is modified, it will be considered already sent.

  2. To contact a prospect again, you must create an entirely new message template.


What to do with interested prospects after a campaign?

Export prospects to a CSV File

Once your prospects have completed their campaign, you can export them to a CSV file containing all the data collected by Waalaxy.

  1. From your campaign, open the Details tab.

  2. Filter prospects who have completed their campaign using the "Completed the campaign" filter.

  3. Click on "Export" from the action bar.

  4. Confirm by clicking on "Download CSV file".

Export hot prospects to your CRM

Option 1: Manual export

Export your prospects to a CRM with native Waalaxy integration (e.g. HubSpot, Pipedrive).

Option 2: Automatic export

Use an integration tool such as Zapier (webhook) and add prospects to a campaign that includes the CRM Sync step.

Configure automatic CRM sync on reply so that prospects who reply are instantly exported.

šŸ‘‰ From an active campaign, any prospect who replies to a message, invitation note, or email will be automatically synchronized with your CRM.


Analyse results in dashboards

Waalaxy dashboards provide key performance indicators to measure the effectiveness of your campaigns, including:

  • Acceptance rate,

  • Reply rate,

  • Number of actions performed over a given period, and more.

šŸ“– Read the dedicated article: Focus: Campaign Dashboard - Analytics ✨

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