Seeing Where Customers Drop Off on Your Web Form
Chariot shows you when a customer started filling out your web form but didn't finish — and where they stopped. This helps you know whether a lead's inventory is partial or complete, and whether it's worth a follow-up.
Where to See Drop-Off Info
When a customer submits a partial form, their lead still appears in your Leads dashboard. You'll be able to see that the form was not fully completed and where they left off — so you can gauge how much information was actually captured before they stopped.
Why This Matters
Partial inventory — if a customer dropped off before completing the inventory section, your estimate may be based on incomplete info. This flag lets you know to ask for more detail before quoting.
Smarter follow-ups — knowing where they stopped helps you tailor your outreach and re-engage the right way.
Free-text notes — as of January 2026, the Short Form includes an optional free-text field on the second page where customers can describe their move in their own words. If a customer dropped off after page one, this field will be blank — a useful signal that you may want to ask for more detail before quoting.
How Leads Still Get Captured
Chariot auto-submits leads as soon as a customer clicks "Next" on the first page of the form — even if they don't complete the rest. This ensures you never miss a potential lead. The drop-off indicator tells you how much of the form they completed beyond that first step.
Summary
Drop-off visibility shows where customers stopped on your web form
Use it to identify leads with partial inventory and prioritize follow-ups
Leads are still captured automatically even when customers don't finish the form
If a customer dropped off before page two, their free-text move details field will be empty — check General notes on the Intake tab to see if anything was captured