Bonterra Que is your AI fundraising assistant, built directly into Network for Good. Powered by 10+ years of nonprofit-specific AI & insights from 180,000+ nonprofits, Que helps small & midsized teams craft mobile-friendly, action-driving text messages in seconds.
With a single, well-crafted prompt, you can generate a 160-character SMS tailored to your donors, whether you need a final-hour appeal reminder, a thank-you to new sustainers, or a re-engagement nudge for lapsed supporters. Que helps you send quick, compelling messages without switching tools or writing from scratch. Whether you're an Executive Director with limited staff or a Fundraising Coordinator handling multiple channels, Que gives you the speed, consistency, & clarity to launch more effective text campaigns with less effort.
Getting Started with SMS Messaging in Bonterra Que
Step 1: Open Que
From your Network for Good Dashboard, click the 'Ask Que' icon to launch the assistant.
Step 2: Use a Suggested Prompt or Type Your Own
To get a strong SMS draft, include context such as who the message is for, your campaign goal, tone, & timing. The more detail you include, the better Que can personalize & optimize the message.
Try prompts like:
Write a text reminding our general list about our 48-hour match that ends tomorrow night.
Create a thank-you SMS for new monthly donors, & include a link to our latest impact story.
We’re doing a spring appeal drive. Write a short message asking for $10 gifts that feels urgent but friendly.
Que automatically adapts to your brand’s tone, but detailed prompts return more targeted, higher-converting results.
Step 3: Review the Suggested Draft
Que returns a concise, character-optimized SMS preview, including:
donor-focused language
context-aligned urgency or gratitude
a clear call-to-action
Your draft reflects:
key messaging themes from your organization’s mission
best practices for mobile messaging & supporter engagement
Step 4: Next Steps
You can revise directly in chat using natural language prompts. Ask Que to change tone, add urgency, shorten or clarify the message, or include impact updates.
For example:
Make this feel more hopeful & community-driven.
Add a sense of urgency about the match ending tonight.
Mention that we’ve already raised $4,800 toward our $5,000 goal.
You can continue refining or save the final version to use in your campaign.
Example Use Cases for SMS Messaging
Scenario | How Que Helps | Example Prompt |
Match Deadline Reminder | Creates urgent, time-sensitive messages designed to boost last-minute conversions. | Write a short SMS reminding donors we have 12 hours left in our 2x match. |
First-Time Donor Thank You | Drafts heartfelt messages that express gratitude & reinforce impact. | Thank new donors who gave this month & invite them to learn more with a link. |
Sustainer Onboarding | Welcomes monthly givers with personalized appreciation & next-step guidance. | Create a thank-you text for new sustainers that includes a message from our ED. |
Giving Tuesday Blast | Delivers high-energy, mission-driven appeals to boost reach on major giving days. | Write a Spring Fling SMS that asks for $10 gifts. |
Event Reminder | Sends short, friendly nudges to increase turnout for webinars, rallies, or galas. | Remind registrants about tonight’s virtual gala at 7pm & include the Zoom link. |
Prompt Guide: How to Use Que for SMS Messaging
Que drafts optimized text messages by analyzing your organization’s mission, preferred voice, & campaign context, & you can also use prompts to further the personalization of your messaging.
Try prompts like:
Make this message feel more grateful & include our giving link.
We reached 80% of our goal. Add that milestone to the message.
Shorten this text & remove extra adjectives.
Add a sentence inviting donors to our open house this Friday.
What You Can Expect
160-character optimized SMS drafts
messaging aligned to your brand tone & mobile best practices
context-aware suggestions based on your goals
real-time edits & version history
What Que Evaluates When Drafting SMS Messages
To generate effective drafts, Que considers:
your organization’s mission
best practices for text-based campaigns (e.g. brevity, urgency, clarity)
your prompt & campaign details (e.g. purpose, donor type, timing)
What do you want to do next?
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Want to learn more about Donor Stewardship in Bonterra Que?
Read more about Donor Stewardship here.
Want to learn more about Text Messaging in Bonterra Que?
Read more about SMS here.
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