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How to migrate from Foreplay or Motion to Atria

Switching tools is never fun. This guide makes it quick, about 15 minutes and you're up and running.

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Written by Lucas Prata

Where your features live now

Coming from Foreplay:

Foreplay

Atria

Ad Library / Discovery

Inspo

Swipe files / Boards

Inspo collections

Competitor tracking

Inspo β€” follow brands

Creative briefs

Raya

Coming from Motion:

Motion

Atria

Creative analytics

Analytics & Launch

Performance dashboards

Analytics & Launch

Scheduled reports

Slack reports

Ad-level performance

Analytics β€” ad detail view


Step 1: Save what you need from your current tool

From Foreplay: note down any saved ads and competitor brands you were tracking. You'll re-find them in Inspo.

From Motion: export your performance reports as CSV or PDF so you have a baseline to compare later.

Once your Meta account is connected, Atria pulls your full historical ad data automatically. You won't start from zero.


Step 2: Connect your Meta ad account

This powers everything in Atria, analytics, Radar, Raya.

For the full walkthrough, see:

First-time sync can take a few hours. That's normal.


Step 3: Set up your brand

Go to Brands in the left sidebar and add your logo, colors, and tone of voice. Raya uses this to generate on-brand content and briefs.


Step 4: Explore Inspo (replaces Foreplay)

Search for any brand, save ads to collections, and follow competitors to track their new creatives as they launch.

There's no direct import from Foreplay, but since both tools pull from the same Meta Ad Library, finding your saved ads again is fast.


Step 5: Check Analytics (replaces Motion)

Go to Analytics & Launch, select your ad account, and your data will be there. Build custom reports, schedule Slack reports, or ask Raya to analyze performance directly in chat.

Your historical Meta data comes in automatically β€” no waiting weeks to build up data.


Step 6: Meet Raya

Neither Foreplay nor Motion has this. Raya is an AI agent that knows your brand and your actual ad performance.

Open any ad account in Analytics, click Ask Raya, and try:

"What are my top 5 performing ads this month and what hooks are they using?"


FAQ

"Can I import my boards from Foreplay?" Not directly. Re-save them through Inspo, it pulls from the same Meta Ad Library, so finding them again is quick.

"Will I lose my historical data from Motion?" No. Atria pulls your full Meta ad history once connected.

"Can my whole team use Atria?" Yes. Invite teammates from Settings and everyone shares the same workspace, collections, and analytics.

"Need help getting set up?" Use the chat in the bottom right of the app, or reach out to your Customer Success Manager for a personalized onboarding session.

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