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How to migrate from Foreplay, Motion or MagicBrief to Atria

Move from Foreplay, Motion or MagicBrief to Atria: what comes across automatically and what to rebuild.

Written by India Carter

When you switch to Atria from Foreplay, Motion or MagicBrief, your performance data comes across automatically when you connect Meta. Saved ads and swipe files need to be rebuilt in Atria. This is quick because Atria uses the same Meta Ad Library.

There's no direct import from these tools.

Where things are in Atria

In your old tool

In Atria

Ad library / Discovery / inspiration

Inspo

Swipe files / boards

Boards (in Inspo)

Competitor or brand tracking

Follow brands in Inspo

Creative briefs

Raya

Creative analytics and dashboards (Motion)

Analytics & Launch

Scheduled reports (Motion)

Slack reports from Raya

Ad-level performance (Motion)

Ad Details in Analytics & Launch

1. Note what you want to keep

Before you cancel, list the saved ads you use most and the competitor brands you track. If you're coming from Motion, export a report or two so you can compare numbers later.

2. Connect your Meta ad account

Analytics, Radar, Raya and Launch all need this. See How to connect your ad account. The first sync usually takes 15 to 20 minutes and brings in your full Meta history.

3. Set up your brand

Go to Brands in the left menu and add your logo, colours and tone of voice. Raya uses these to write briefs and generate ads. See Setting up your Brand World.

4. Rebuild your swipe files

Search Inspo for the brands you tracked, follow them, and save the ads you want to Boards. Most ads you saved before will be there. If a brand is missing, see How to request a brand in Inspo.

To save ads faster:

  • Use the Atria Chrome extension to save ads to your Boards as you browse.

  • On mobile, DM an ad to @tryatria_ai to save it.

5. Check your analytics

Open Analytics & Launch and pick your ad account. Your data will be there. See How to create a custom report and Automate your reports with Raya.

6. Ask Raya a question

Open your ad account and ask Raya something like "what are my top 5 ads this month and what hooks are they using?" See What is Raya?

FAQ

Will I lose my historical data from Motion?
No. Atria pulls your full Meta ad history when you connect.

Can my whole team use Atria?
Yes. Invite them at Settings & members → People. See Manage account access.

Can I get help switching?
Yes. Use the support chat in the app, or ask your Customer Success Manager for an onboarding session.

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