Switching tools is a pain, so let us make this as painless as it can be. The short version: your performance data comes across on its own the moment you connect Meta, and your saved ads and swipe files you rebuild in Atria — quickly, because Atria pulls from the same Meta Ad Library your old tool did. There's no button that sucks a Foreplay, Motion or MagicBrief account into Atria, and we'd rather tell you that up front than have you hunt for one.
Where your features live now
Coming from Foreplay:
Foreplay | Atria |
Ad Library / Discovery | **Inspo** |
Swipe files / boards | **Boards** (inside Inspo) |
Competitor tracking | **Inspo** — follow brands |
Creative briefs | **Raya** |
Coming from Motion:
Motion | Atria |
Creative analytics | **Analytics & Launch** |
Performance dashboards | **Analytics & Launch** |
Scheduled reports | Slack reports (via **Raya**) |
Ad-level performance | **Ad Details** in Analytics & Launch |
Coming from MagicBrief:
MagicBrief | Atria |
Ad inspiration / library | **Inspo** |
Swipe files / boards | **Boards** (inside Inspo) |
Brand tracking | **Inspo** — follow brands |
Briefs | **Raya** |
Reporting | **Analytics & Launch** |
Step 1: Note what you want to keep
Before you cancel anything, jot down the two things Atria can't guess for you: the saved ads you keep going back to, and the competitor brands you were tracking. You'll re-find both in Inspo. From Motion, export a report or two as a baseline so you can sanity-check the numbers later.
Step 2: Connect your Meta ad account
This is the one that powers everything — analytics, Radar, Raya, Launch. Follow How to connect your ad account for the click-by-click. The first historical sync usually takes about 15–20 minutes, not hours — and once it's done, your full Meta history is there and you're not starting from zero.
Step 3: Set up your brand
Go to Brands in the left nav and add your logo, brand colours and tone of voice. This is what lets Raya generate on-brand content and briefs, so it's worth ten proper minutes.
Step 4: Rebuild your swipe files in Inspo
Search Inspo for any brand, follow the competitors you were tracking, and save the ads you want into Boards. Because Inspo draws on the same Meta Ad Library as Foreplay and MagicBrief, the ads you'd saved before are nearly all findable again — it's re-finding, not recreating.
Step 5: Check your analytics
Open Analytics & Launch, pick your ad account, and your data's already there. Build custom reports, schedule reports to Slack, or just ask Raya. Ad Details gives you the ad-level view Motion users will be looking for.
Step 6: Meet Raya
Neither Foreplay, Motion nor MagicBrief has this. Raya knows your brand and your real ad performance — open an ad account and ask her something like "what are my top 5 ads this month and what hooks are they using?"
"Can I just import my boards / swipe files across?"
There's no direct importer from Foreplay, Motion or MagicBrief today. None of them lets another tool read your account, and Atria doesn't scrape one — so a swipe file doesn't transfer as a file. What you do instead is rebuild in Inspo, which is fast precisely because it's the same underlying library, and lean on Atria's own saving tools rather than saving one ad at a time:
The Atria Chrome extension saves ads straight into your Boards as you browse.
On mobile, you can save an ad by DMing it to @tryatria_ai.
How can I connect Instagram to Atria & troubleshoot saving ads covers both of those properly.
A few FAQs
"Will I lose my historical data from Motion?" No. Atria pulls your full Meta ad history once you connect — nothing to export and re-import.
"Can my whole team use Atria?" Yes. Invite them at Settings & members → People, and everyone shares the same workspace, Boards and analytics.
"Need a hand getting set up?" Use the support chat in the bottom right of the app, or ask your Customer Success Manager for a proper onboarding session — happy to walk a switch through with you.