Before you launch your campaign (and ask your CSM for a final check), go through these 7 points. It only takes ten minutes and it's the best way to avoid a failed send.

Every template in the campaign must have the Approved status. A template that is still a draft, pending review or rejected will not be sent.

Check that your follow-up targets the right people. The two most common cases: following up with contacts who haven't purchased, and with contacts who haven't clicked a specific button.

A red line between two nodes means the action isn't allowed: that path won't work. Remove it (small cross in the middle of the line) before launching. An orange line is still possible, but not ideal.

Learn more: Why do red or orange lines appear between two nodes in my flow?

Connect an Attribute / Tag node to your key buttons. The tag is added to the profile of every contact who clicks, so you can use it in your segments or exclude those contacts from your next follow-ups.

Send yourself a test with the Test button at the bottom left of the editor. On your phone, check how the messages look, the images, and every button and link.

Test not arriving? See My test is not sending, what should I do?

Your target audience must not exceed your daily sending limit. Ideally, aim for no more than half of that limit: it's better for engagement and for your quality score.

If your limit is 250 or 2,000 messages per day, or your quality rating is "Low", target a warm audience instead: recent customers, loyal customers or members of your WhatsApp club.

Your daily limit is shown at the bottom left of your screen:

In that case, schedule your campaign rather than sending everything at once. See How to schedule a campaign in WAX?

All good? Send your campaign to your CSM for a final check.

Go further: