The sales aren't over yet.
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And if you haven't activated your second and third markdowns yet, now's the time.

In our winter sales series, we share how La Fée Maraboutée uses WhatsApp to:

Since 1996, La Fée Maraboutée has been building a timeless, ethical and inclusive wardrobe designed for every kind of femininity.

The brand sells both:

The challenge: activate WhatsApp to support online and retail sales without breaking the premium universe.

Main goals:

The answer: a simple mechanic, perfectly executed.

The principle: let customers choose based on what they want right now.

In a single WhatsApp message, the brand offers:

For those who already know what they want.

→ Quick, effective, immediate conversion.

To inspire and nudge toward purchase.

→ Shows the key pieces on sale.
→ Creates desire without friction.

To activate drive-to-store.

→ Ideal for bringing traffic to stores.
→ Connects digital CRM and retail.

A simple mechanic, designed to cover every buying intent.

Here, WhatsApp becomes a true omnichannel lever:
inspiration, retail traffic and digital conversion.

Less than two weeks before the official end of the sales: this is when it all happens.

To maximize your results:

Need inspiration for your next campaigns?

We've put together a complete guide with concrete campaign examples.