The goal: turn their web guide into an interactive, personalized experience, true to their expert and premium image.

And the mechanic is as simple as it is effective.

It all starts with a simple question.

Three broad options, but precise enough to help people quickly picture the gift.
​

You go from a vague intention ("I need to find a gift") to a first clear direction.

Time for a mini quiz.

A few well-chosen options turn a vague intention into a concrete need.
​

The result: customers feel guided, just like with a sales advisor in store.

The last key step: budget.

From there, WhatsApp sends the perfect recommendation:

What if several products match?
​
You can even offer a carousel of ideas to let them choose.

This kind of experience ticks all the boxes:

And above all: extremely useful data.

Each answer (profile, style, budget) becomes a valuable signal to:

You're not only guiding people to the right gift.
​

You're also collecting what you need to send the right message at the right time afterwards.

A good gift guide today can no longer be static.

To maximize conversion:

Less scrolling. More conversation.
And recommendations that hit the mark, every time.