Lunettes Pour Tous makes eyewear affordable for everyone: glasses from €10, ready in 10 minutes, in more than 30 company-owned stores.
In this market, customers buy on average every two years, and email alone isn't enough to keep the relationship going between visits.
By combining WhatsApp and RCS, Lunettes Pour Tous now reaches almost its entire customer base instantly, with a personalized experience for each profile.
Results:
98% of their mobile base covered
+70% average open rate
+10% average interaction rate
RCS to reach wide and reactivate the base. WhatsApp to deepen the relationship and convert.
As a reminder, here's what RCS changes for you:
More reach. Your campaigns and automations automatically switch to RCS for customers who don't have WhatsApp.
(Re)activate your cold contacts. RCS is less restrictive than WhatsApp: you can target top-of-funnel audiences without any risk of a ban.
WhatsApp, RCS or SMS: all your channels in the same flow builder, so you manage everything in one place.
Key takeaways for your next campaigns
RCS + WhatsApp = up to 98% of your base covered
RCS reaches your cold contacts without any risk of a ban
Everything is managed in a single flow builder